Archive for the ‘News and Interests’ Category

How Long Should Your Video Production Run For?

Friday, January 27th, 2012

When Melbourne companies approach Dream Engine to create a video production for them, one of the first points of discussion is about the length of the video.
Viewers have ever-diminishing attention spans. There are a range of distractions competing for their focus. It’s more effective to hold the attention of a viewer with your video production [...]

Why Choose Video Production?

Sunday, November 27th, 2011

It’s a simple question, but one that is worth considering.
When you are planning a communication piece, it is important to choose the most effective medium.
There are many: a .pdf, a newsletter, an audio file, image, video etc.
Choosing the right medium will help you to more effectively communicate the message.
For example, a very detailed or technical [...]

The Web Has Shifted From Static to Conversation: What This Means For Video

Tuesday, July 12th, 2011

There has been a noticeable shift in video production over the last couple of years: In the past, companies would mainly concentrate on producing one-0ff, flagship video productions with a medium to long lifespan. While there is still an important place for this type of content, increasingly, it is becoming important to produce serial or episodic video content that is regularly updated.

How to Choose the Right Video Production Company

Monday, June 21st, 2010

Selecting the right video production company is a serious commitment. You will be working with this company for an extended period of time, and they will be helping you shape your message and take it to the world. The following considerations will have a strong bearing on selecting the right production company…

How to Work with a Creative

Wednesday, April 28th, 2010

Working with a Creative can be a rewarding experience: Being part of a process where you watch an idea crystallise, be given form, and then released into the world is exciting. This article will help you get the most from your experience of working with a Creative.

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