Friday, January 27th, 2012
When Melbourne companies approach Dream Engine to create a video production for them, one of the first points of discussion is about the length of the video.
Viewers have ever-diminishing attention spans. There are a range of distractions competing for their focus. It’s more effective to hold the attention of a viewer with your video production [...]
Thursday, September 29th, 2011
If you’re reading this post there’s a good chance you’re in the planning stages of commissioning a video production for your company. Maybe you’re planning to create a series of videos for your website or YouTube channel. Or perhaps a promotional or training video.
So you’ve taken the first step, going to Google, and having a look [...]
Monday, August 15th, 2011
A simple recipe to create powerful customer testimonial videos.
Tuesday, July 12th, 2011
There has been a noticeable shift in video production over the last couple of years: In the past, companies would mainly concentrate on producing one-0ff, flagship video productions with a medium to long lifespan. While there is still an important place for this type of content, increasingly, it is becoming important to produce serial or episodic video content that is regularly updated.
Thursday, January 13th, 2011
I’m noticing more and more user-produced video content on the web these days. Many of these videos are badly lit, have poor sound, or the presenter appears uncomfortable or artificial. The danger of having these types of clips on your site is that they can diminish the user’s overall impression of your website, and your business.
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