Friday, February 3rd, 2012
With the cost of video production equipment dropping, there are some companies who have begun shooting their own videos. And there is a place for this type of work:
With the rise in popularity of social media, especially YouTube and Facebook, viewers have come to accept lower production values using this medium. In some cases the [...]
Friday, January 27th, 2012
When Melbourne companies approach Dream Engine to create a video production for them, one of the first points of discussion is about the length of the video.
Viewers have ever-diminishing attention spans. There are a range of distractions competing for their focus. It’s more effective to hold the attention of a viewer with your video production [...]
Sunday, November 27th, 2011
It’s a simple question, but one that is worth considering.
When you are planning a communication piece, it is important to choose the most effective medium.
There are many: a .pdf, a newsletter, an audio file, image, video etc.
Choosing the right medium will help you to more effectively communicate the message.
For example, a very detailed or technical [...]
Thursday, September 29th, 2011
If you’re reading this post there’s a good chance you’re in the planning stages of commissioning a video production for your company. Maybe you’re planning to create a series of videos for your website or YouTube channel. Or perhaps a promotional or training video.
So you’ve taken the first step, going to Google, and having a look [...]
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