Making an industrial case study video
In this post I will explain how we made a case study video for Tomra detailing their partnership with Simplot Australia. First, I will discuss both organisations and Tomra was able to improve Simplot’s operational practices. Secondly, Dream Engines affiliation with numerous film crews across the country. Third, the process of filming, followed by the editing process. Finally, the use of stock footage to assist in storytelling.
Established in 1972, Tomra aims to provide businesses with solutions to improve productivity an efficiency. They specialise in both collection and sorting solutions. This included reverse vending, material recovery, recycling, food sorting, and mining. Recently Tomra created the Tomra 5A Whole Potato Sorter for Simplot Australia. Simplot is a food manufacturing company focusing on potatoes. The company approached Tomra in the hopes to develop a piece of machinery to aid a reduction of steam time. Simplot relied on Tomras expertise to create a solution to address this challenge. Simplot saw numerous benefits after implementation. An average stream time reduction of two seconds resulted in a savings of one million USD per year.
In order to highlight the success of this project, Tomra contacted Dream Engine. The purpose of this video was to feature the Tomra 5A Whole Potato Sorter Equipment. Tomra wanted to outline the benefits of their machinery. As well as it’s potential to be applied to other businesses.
Nation Wide Camera Crew
Dream Engine provides video production services Australia wide. Due to the location of Simplest factory, we used one of our trusted camera crew partners in Tasmania. This involved interviewing Simplot staff, and gathering observational footage of the factory. As a result of having numerous camera crews and video partners across the country, we are able to create video content for businesses regardless of their location.
Three Simplot staff members were interviewed during the filming process. Each interviewee was involved in a different part of the project. Consequently, explaining the entire process from beginning to end. The purpose of the observational footage is not only to show exactly what the machinery does, but to also visually depict what the interviewees are referring to. This ensures the viewer knows exactly what was trying to be achieve.
Editing a Cast Study Video
In order to create flexibility in post production, we had our camera crew film in 4K. This high resolution not only guarantees a quality product, but also allows for reframing of footage. For example, we were able to reframe the interview footage to show a close up of the interviewee as well as a wider shot. Resulting in a variety of interview clips and visual interest.
Use of stock footage
For the vast landscape footage of Tasmania, we relied on stock footage. Depending on schedules and weather constraints, it is not always possible to film outdoor observational footage. In this situation, we used appropriate stock footage to aid the storytelling process.
If you are interested in creating a case study video for your business, get in touch now.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.