Blackberry Australia

Social Media video case study

 

Research in Motion (RIM) is a global leader in wireless innovation, and revolutionised the mobile phone industry in 1999 by introducing the Blackberry. Edelman is a global public relations firm with over 50 staff across Melbourne and Sydney.

 

Challenge

Edelman Australia approached Dream Engine to produce a series of web videos for their client, Research in Motion. The purpose of the videos was to document and share the diverse ways in which Blackberry users are using their Blackberry’s and connecting with other users.

Solution

Dream Engine filmed interviews with Blackberry users, and cutaway footage of them using their Blackberries. We focused on how Blackberry was making their life easier, and enabling them to connect with work colleagues and friends.

Results

The videos have attracted tens of thousands of views on the Blackberry Australia YouTube channel. The attracted numerous comments and discussion points on their Facebook and twitter pages.

From The Client

"Thanks again for your guidance and direction during the filming - it's exactly what we are looking for when we look to partner with any of our suppliers. It's always a joy working with you and the results are fantastic. Thanks for making us look good."
K. LEE, ACCOUNT MANAGER, EDELMAN PUBLIC RELATIONS

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