Mornington Peninsula Shire Council

Background
The Victorian State Government Department of Innovation, Industry and Regional Development is working to encourage the development of small business in local shopping areas. The Mornington Peninsula Shire received funding for a project aimed at reinvigorating a retail hub on the Mornington Peninsula. As part of the redevelopment program, The Shire arranged for a group of high profile business experts to mentor selected small business owners over a period of twelve months.

Client Brief
Document the process, and create a training DVD that can be used by retailers as a tool to help them to improve their businesses. Make sure that the video is stylish, vibrant and engaging, in order to educate, motivate and inspire viewers.

Dream Engine’s approach
We created a DVD in a reality-TV format. By making the DVD entertaining and fast-paced it helped to keep viewers engaged.

Results
1000 DVDs were distributed to businesses in the local area. The video is being used as a successful training tool for retailers to improve their offering.

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