Yamaha Music

YouTube video case study

 

Yamaha Music is the word’s largest and most comprehensive music product manufacturer. The company places a strong emphasis on education, and developing young musicians.

 

Challenge

Create a series of short videos for our YouTube channel. The videos will feature Yamaha sponsored artists, and tell the story of why they use and recommend Yamaha musical instruments.

Solution

Dream Engine recorded interviews with the artists, and footage of them playing. The focus was on the artists sharing an engaging story, and their appreciation for well-made instruments, rather than a sales pitch.

Results

The videos have had over 250,00 views on the Yamaha Music Australia YouTube channel. They are also used at product launches to promote the range, and associate their product with acclaimed musicians.

From The Client

"We used Dream Engine to produce video content for our new You Tube channel. The professionalism and coordination of the Dream Engine team made it a very enjoyable experience. The quality and technical expertise shown by the Dream Engine team ensured that the final product accurately represented our products and our brand."

 J. SACCARO, YAMAHA MUSIC AUSTRALIA

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