On today’s podcast, we’re focusing on video on Facebook. Whether you love or loathe Facebook, there’s a likelihood that almost everyone you know is on it, so it is practically unavoidable.
With this in mind, it makes sense to access Facebook’s massive audience to market your business.
In my opinion, there are plenty of businesses out there that aren’t using Facebook to market their business, and who can benefit by utilising video on Facebook. Facebook is a fantastic place to communicate what a business is offering, and help that business grow their market.
I’ve invited Jen Sheahan on to the show to give her first-hand experience of Facebook. Jen is a Facebook guru, and runs a company named FBAdsLab.com, as well as speaking at a number of high-profile internet marketing events. I first heard Jen speaking at the Fast Web Formula 3 conference, and was blown away her extensive knowledge about Facebook, as well as her ability to make it engaging and understandable. She’s the perfect person to talk to when it comes to Facebook marketing and video on Facebook.
“Marketing is transforming right before our eyes. It’s more important than ever before that we engage with our audience, engage with our customers, engage with the people who are most likely to sell our message. And the best way to do that is with video.” Jen Sheahan.
This episode of The Web Video Marketing Show answers:
* What are people looking for in videos on Facebook?
* How can you use video to create a human connection with your audience through Facebook?
* When is it worth employing a video professional to create a video on Facebook?
* What is more effective – uploading a video directly to Facebook, or linking to a video on YouTube or on your website?
You can download this podcast directly from this link, or find The Web Video Marketing Show podcast on iTunes.
Ryan: Hi. You’re on the web video marketing show with Ryan and this is episode 14.
Today, we’re going to talk about “How to Promote your Business More Effectively by using video on Facebook”, because my sense is, that there’s a lot of businesses out there who aren’t really using Facebook that much to promote their business, and can use video on Facebook a lot more effectively to grow their audience, and to communicate their offering far more effectively.
Jen, thank you very much for joining me on the Web Video Marketing Show. We’re going to be talking about video for Facebook. This is actually an area that I’m really excited to talk to you about because there’s actually not a lot of information out there on video for Facebook.
Jen: Yes. That’s right. Not a lot of people are talking about it, and things have changed so much in the last couple of months really, and now it’s important to know what the strategies are that are most effective.
Ryan: I think there’s a huge opportunity for businesses. I mean my impression is that in general, a lot of businesses particularly offline businesses are not really making the most of the possibilities of Facebook, and in particular video for Facebook.
Jen: Exactly. You’re spot on with that. There’s a huge gap in the market. There are some people who are doing it very, very well, and then there are other people who don’t have enough video. One of the things that seems to stop people like when we’re talking with our clients, a lot of people just feel like their videos just have to be amazing every video they post. That’s just not true, so it’s good to have a good blend of professional and more casual videos. We can talk a little bit more about that if you like.