This video will explain how to use the YouTube feature called InVideo Programming, and how it can help your YouTube presence, and social media video strategy in general.
00:14 – Have you heard?
00:30 – Bringing You Up to Speed
00:57 – Getting Started
01:17 – Feature your Channel
01:44 – Feature a Video
YouTube has been known to release new features without announcing them. If you aren’t on top of these changes, it might hurt your YouTube presence. InVideo Programming is the latest feature to be recently released and go straight under the radar, but let me go ahead and bring you up to speed.
The feature basically builds awareness for your YouTube channel by creating links back to your YouTube channel, or to any video from your channel. It essentially brands your videos just like when network TV channels put their logo on the bottom of the screen during their shows
Using this feature is easy, so let’s take a look at how you can implement it.
All you need to do is go into your Video Manager, then click settings. Under the Channel Settings, click on InVideo Programming.
You can now choose if you want to feature your channel or feature a video. Don’t worry if you can’t decide, because you can actually have both of these options if you like. Featuring your channel will create a picture on-top of all of your videos that will link back to your YouTube Channel when clicked by the viewer. The picture will be your YouTube Channels display picture by default, but you can customise this picture to whatever you like. There are also some basic settings to customise the links, such as when and where you want them to appear and for how long.
Featuring a video will allow you to choose any video you want to appear as a thumbnail on-top of all of your videos. This works in the same way as the featured channel option, and links to the video you have chosen if clicked. This can help you generate attention for a new video you have just put out on your channel or any video you want to drive more traffic and views to.
This interesting new feature is more dynamic than the older Annotations feature on YouTube, which was basically just text bubbles over the top of your video. This new feature could keep your YouTube Channel and videos well branded, visible and in the best position to reach the widest audience possible.
If you have any questions about InVideo Programming, YouTube optimisation or want to create web videos for your business, please contact me and I’d be happy to help.
Remember to check out my other videos to get more tips and tricks on web videos.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience more effectively by using video.
