Good internal communication is a key ingredient to any high performing team. This is because internal communication keeps staff informed, educated and inspired. With that in mind, it’s not something a growing company can ignore. It might sound like a simple task but getting it right and making it engaging isn’t so easy. Video is a simple and highly engaging way to communicate. This post shows you the best way to incorporate it into your internal communication strategy.
A bit about video
In the past few years, video has become an increasingly popular piece of the toolkit for internal communication. This is because the digital and internet era have finally made it time and cost effective. But more than this, it’s an effective way to communicate. Seeing a message from somebody is far more personable than reading a group email. Having business results demonstrated through animation is far more engaging than a spreadsheet. With computers, phones and the internet we’ve developed new ways of consuming information and as media companies have responded to this, so have our expectations. Video allows you to meet those expectations and ensure your message is being heard.
Access to the guy in charge
Messages from the CEO are becoming increasingly popular for larger companies. It makes total sense because having access to a CEO isn’t particularly easy. A new decision or a change to the business is much easier to accept and support when the message comes from a person rather than from ‘management’. Likewise, a thank you or congratulatory video is far more powerful when it’s coming directly from the person at the head of a company.
Scheduling time to record a message with the CEO doesn’t need to be an ordeal either. At Dream Engine, our common approach is to set up video equipment in a board room so that as soon as we’re ready the CEO can walk in at a scheduled time and walk straight out as soon as it’s done. Using an autocue allows a script to be written and approved prior to filming and can save more time in recording. Turning around a time sensitive message is also very achievable. It’s not uncommon for us to release a video next-day or even on the same day as the shoot.
I don’t like change
For most people, change is scary. But video is a great way to change peoples mind about new processes or policies. This is because it allows you to put a face to a decision and humanise it. A piece to camera is a good way to approach this. An interview video is also very effective. It allows the decision maker to explain in their own words, why change is necessary and what thought went into making it. A human can also set the tone of the message in a way that a memo cannot. The enthusiasm of an optimistic and cheerful presenter will rub off on the audience.
Lean something new
Training is another area of internal communication that can enjoy the benefit of a video. We’ve established that video is more captivating than written text but it also allows you to demonstrate things visually. Complex ideas can be shown as they’re being explained. If the concept doesn’t lend itself to being filmed, you could create animations instead that will get your point across. You could also save on time and costs from staff that need to individually train groups of employees over different time periods or locations. By filming it once, it’s available to everyone whenever they need it. If you want to learn a bit more about training videos, we made this handy video to get you started.
Build the team
Team building exercises are a great way of bringing people closer together and boost morale. But using video can maximise their value by reminding employees of a good time they had and also serve as a PR video for new or potential employees. At Dream Engine we’ve created a few of these videos that have re-surfaced at end of year celebrations. We even created a video for a team building golf day that had to be edited that day so that it could be shown at dinner that night. You can learn more about that project here.
If you think the internal communication at your company could be better then I truly believe that video is a cost effective and compelling approach worth considering. To get started planning your own internal communication videos then contact Dream Engine here today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.