The Dream Engine Blog

Video production resources, guides, and how-to's

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Fundraising Video for The Florey Institute

This year we were approached by the Florey Institute to make a fundraising video. The video needed to educate viewers on what the Florey do, highlight the importance of their work and use emotion to drive donations. This was one of our favourite jobs for…
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call to action

Call to Action – A Guide for Video

A Call to Action is like a signpost for your site. It’s usually a button, image or link at the end of a video. When a user clicks on them, it takes them to the next step of the process, whether that is getting in…
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Video Marketing Strategy Tips for 2018

Creating a video marketing strategy plan for your business has never been more important. In this post we’ll take a look at why you need to be incorporating video into your marketing plan for 2018. People Want Video 75% of all web traffic now comes from…
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Video Production Diary – Ronson Gears website video

Creating a website video Ronson Gears is a Melbourne-based company that manufactures machine components and gears for leading companies in industries such as aerospace, mining and agriculture. Our job was to capture what they do in dynamic, visual way for a home page video for…
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Creating an Emotional Response with Corporate Video

We like to take the time to watch some of the best examples of corporate video to sharpen up our own storytelling skills. In our search we came across this powerful, emotional piece of storytelling from MetLife Hong Kong on YouTube. Here’s the video titled “My…
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