Receiving feedback for your creative work can be confronting. We inject a lot of ourselves into our creative work, and it can be challenging to see whether the work is measuring up to our client’s expectations. At the same time, receiving feedback is one of the best opportunities available to improve the work prior to […]

Quite a few of our clients are getting into making short videos for Youtube or Linkedin like this one. But when they get started they’re often not sure what to cover, or what structure to use. So I made this web video script formula for them. I’ve got a lot of positive feedback on it, […]

Are you doing something interesting? Something important? Are you trying to get your message out there? Do you want to persuade? Are you trying to make an impact? Then the chances are that you will be interviewed on camera. I’ve shot a lot of interviews. Here’s what I’ve noticed the best interviewees do: I know […]

The memory of being forced to sit through some brutally boring training videos has psychologically scarred many of us. But it doesn’t have to be this way. What if you could make training videos that your team actually wanted to watch? Making training videos makes sense. You’re capturing and sharing best practice. It’s a great […]

  Everyone says you should be using video to promote your business. But if you’re new to video, where should you start? Here are 3 of the best ways to start using video to promote your business.             Customer Testimonial videos are powerful. Capture the stories of your best customers. […]