The ARC Ltd is the peak body for the refrigeration and air conditioning industry in Australia. The ARC handles licensing and education in the refrigeration industry, with an aim to reduce environmental impacts of climate control.
We were approached by the Australian Refrigeration Council to create a video that would encourage students to consider a career in the refrigeration industry. The video needs to challenge perceptions about the climate and cooling industry, engage a younger audience, and show them the possibilities of where a career in the industry can lead.
In order to engage a younger audience, we chose to shoot a fast-paced, energetic video that emphasised movement. Editing, music choice and the use of our camera stabilising rig allowed us to present an exciting look at three different paths in the industry.
The video has been extremely well received within the industry, as well as being rolled-out to schools and TAFEs across the country. The video is being distributed on USB drives to students attending conferences and career days.
What it was like working with Dream Engine on this TV Commercial
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