Today I’m going to take you through some of the techniques you can make your video more engaging and entertaining for your audience.
00:37 – Tell a Story
01:07 – Dynamic Camera Movements
01:26 – Engage Audience’s Emotions
02:00 – B-Roll and Cutaways
02:14 – Motion Graphics
A key factor in any web videos success is engagement. Is your audience entertained and willing to spend their next 3-4 minutes watching your video? Or will they get bored and click away?
If you can’t hold your viewers attention, your message and any action you are trying to drive from your audience will be lost.
Here are a few techniques you can use in order to attract and keep your viewers attention by making your videos more engaging.
Tell a Story. People are naturally captivated by stories. Create a story about your business or a product. If you set it up properly, a viewer will want to know what happens next, so they will be fully engaged with your video.
Use dynamic camera movement
Using specialised filming equipment such as dollies, sliders and glide-cams can create movement in your video. You can take your audience on a virtual tour of a facility, or you can show a scene from a different angle. Motion and alternate views will prevent your video from being static and boring.
Engage with your audiences emotions
Try to connect with your audience on an emotional level. Try giving behind the scenes looks into your business, or interview team members. This will give your video empathetic and humanising effect. It will allow your audience to develop a connection with your brand on an emotional, as well as a factual, level.
Use lots of B-Roll and cutaway footage
Don’t just rely on face to camera shots or interviews. Set the scene, make sure your audience gets a feeling of where you are and what is happening around you. Show your story, don’t just tell it.
Use motion Graphics
Graphics don’t have to be complicated or fancy. Simple titles and lower thirds are all that are needed to give your video a professional look. Graphics can be stunning and entertaining, but remember they can be overdone and become tacky. Keep it simple and clean.
Remember, keeping your audiences engaged in your video is absolutely vital to it’s success. Try to think “would I watch this video?”. If the answer is “no”, using these techniques to liven up your video will definitely turn your answer into a ‘yes’.
If you want to create a video that is dynamic and engaging for your audience, please contact me at Dream Engine, I’d love to help.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.