Improving Cultural Knowledge with Corporate Video

The modern workforce of a large corporate company has expanded to typically include people from a huge range of cultural backgrounds. In 2014, Melbourne-based Cultural Synergies approached Dream Engine to create a series of corporate videos productions promoting cultural knowledge and understanding.


Dr. Tom Verghese and Emma Thompson from Cultural Synergies sat down to discuss their experience of working with Dream Engine.

Tom: The video project that we engaged Dream Engine for was actually to help us help a client of ours who wanted to do some training with their team that came from overseas to Australia. They wanted to improve the cultural knowledge and etiquette for those individuals.

Emma: Having never done anything like this before, it was really critical for me to feel comfortable with the company we were going with.

Tom: When you’re bringing an external party to your client, the party you’re bringing is actually an extension of yourself.

Emma: Probably what I was most anxious about was the scripting, having never done it before.

Behind the scenes at the Cultural Synergies corporate video production Shoot

Tom: There were actors, there was scriptwriting, there was design, there were ideas that were going back and forth.

Emma: But the first time that we met with Dream Engine, I felt as though I would be comfortable and that there would be enough guidance [coming from them].

Tom: I was really impressed with the flexibility that Dream Engine brought to the project and also the ideas that they brought in.

Emma: Dream Engine were definitely there to help with the actors, and to help with the client, as well to work with [the client] and to make sure that the message they were wanting to get across was coming across.

Tom: And [Dream Engine were] very specific in terms of what were the steps that needed to be done, so they really took the concern and worries and took it from our hands and put it into their hands. So it was great to be able to see our intellectual property, our content transferred from our books and our materials and our seminars into a workable video format. It will help our client’s staff with actually interacting more effectively with their client base.

Emma: It was an enjoyable project to work on because of what Dream Engine brought to the project.

Contact Dream Engine today to begin work on your next corporate video production.

Ryan_Spanger

 Ryan Spanger

 

Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

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