Background
Introducing Enprocal as an everyday protein product
Warrnambool Cheese and Butter asked Dream Engine to launch Enprocal as an everyday protein supplement rather than a niche fitness product.
The film needed to show how the product could fit naturally into daily life and speak to a broad audience.
The challenge
Moving the message beyond sports nutrition
Protein products can easily be framed around gyms and high-performance training. Enprocal needed a broader story that showed the product in ordinary situations and made the benefit feel relevant to different people.
The film also needed a simple message that would work across the main launch video and a shorter social edit.
The action
Building the launch around relatable moments
Dream Engine developed the script, cast the performers and planned lifestyle scenes that showed Enprocal as part of normal daily routines.
Production focused on clear product visibility, natural performances and a warm visual style. We then shaped the footage into the main launch film and a shorter version for social media.
The result
A flexible product story for launch and social media
The completed film presented Enprocal as an approachable everyday supplement and gave the client a shorter edit for social distribution.
Planning both versions together kept the message consistent while adapting the pace to each channel.
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Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
