Warrnambool Cheese and Butter asked Dream Engine to create a product video for Enprocal, a high-protein supplement made for everyday Australians. The goal was to show what the product does, who it helps, and how it fits into a healthy daily routine. The video needed to feel natural and relatable rather than like a traditional fitness commercial.
WCB supplied a clear brief and a rough outline for a two-minute launch video. Our role was to shape the creative direction, refine the message, and deliver a polished piece ready for their website and video marketing.
Scripting
We began by clarifying the purpose of the video and the key audience. The script needed to feel warm, approachable and grounded in real life. No hype. No jargon. The central idea became a simple conversation between two potential Enprocal users. A married couple talking about energy, nutrition and how the product supports their day.
The scripting process focused on clear structure and visual clarity. We planned scenes of jogging, cycling through the Botanical Gardens, and simple home routines to reflect balance, movement and everyday wellbeing. The language needed to reach viewers who had never considered using a protein supplement before, so every line was written with simplicity and relevance in mind.
Production
To create an active and relatable feel, we cast two actors in their early to mid-forties. This matched the intended audience and positioned Enprocal as a supplement for everyday use rather than a niche performance product.
Filming took place across two locations. The family home gave us natural interview moments and allowed us to show how easily Enprocal can be added to regular meals. The Botanical Gardens provided movement and lifestyle context. The interviews covered day-to-day nutrition, increased energy and the benefits of using an unflavoured product that blends well.
Post Production
We edited the interviews in line with the script, then layered lifestyle scenes and product preparation shots to build rhythm and context. A voiceover was added to present the nutritional information clearly and simply. Alongside the two-minute launch video, we created a second cut for social media. This shorter version delivered the core message quickly and efficiently for busy viewers.
Final Outcome
The final videos helped position Enprocal as a protein supplement for real life. By focusing on clear benefits, relatable characters and everyday routines, the campaign connected with the intended audience and supported WCB’s broader marketing push.
If you would like a product launch video that tells your story with clarity and care, Dream Engine can help.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
