The Nursing and Midwifery Health Program

Challenge

The NMHP wanted to encourage more nurses and midwives to be aware that the service exists, and how to make contact if they need support. Also, to help them understand how the process works, the type of support available to them, to give the service a human face so that viewers find it welcoming and human.

Solution

We created a documentary-style healthcare video production profiling one of their clients telling her story. It demonstrated the challenges that she was having, why she approached the service and how they were able to help her. Choosing the case study format to do this was powerful because it gave a real life example that viewers can relate to, rather than just presenting theory.

Results

The NMHP now have a video on their website that gives visitors a clear understating of how the service works, and how they can get support. In addition, the Organisation presented the video at a national conference. The NMHP now have a communication tool that demonstrates to other associated organisations and government funding bodies how they work and the benefits they deliver.