If you are looking to add some more kick to your marketing and you haven’t been using video regularly, then you are missing out. Video can be a highly effective way to grow your business and reach an audience you may not have reached otherwise.
If you’re new to creating regular marketing videos, it’s important that you understand all that goes into planning and executing a video marketing plan.
Know Your Audience
Before you even get a camera out, you have to understand the market you will be going into. Will you be creating, high end product videos for new technology? Or perhaps a simple tutorial series with one of your staff members. Whatever it is, you should be familiar with what works in your industry. Look at what your competitors are doing and try to create a better video product that looks great and fulfils its purpose in your business.
Video can be a big investment to do in-house. Cameras, lights and the many accessories that go into filming are expensive pieces of equipment, as can be the experts required to operate it. There is also a lot of creative expertise required when making video, finding and crafting a story, or making sure that every aspect is covered on shoot day. Find yourself a video production crew that makes all this easy for you.
Find the Right Video Production Crew
After you have figured out your target market and what you want to sell to, the search begins for the right people to handle the technical and creative sides to video production. Alongside this production team, you need a managerial team or member who knows how to manage a video production crew and shoot. Media liaisons, media managers and other similar roles will usually have experience dealing with video productions and they will be your best in-house resource. Your production crew should work with you on creating a brief and a script to meet your needs and make your ideas come to life.
Build a Content Library
Once you have established a relationship with your production company, you can begin building a content library with everything you have produced. Not only does this come in handy when giving quotes to clients as you can show them a related video, you can repurpose and re-use footage from older shoots to add some production value to new footage, it’s an investment in itself.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
About us and this blog
Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.