Drones have made a huge impact in the video production industry, allowing almost anyone to get dramatic aerial footage without the need for hiring a helicopter. Drones (a.k.a. quadcopters)can be a truly valuable asset to have in your arsenal for all types of video, from corporate to narrative. They add a dramatic element to videos and they are unrivalled when it comes to showing scale and scope from above.
Establish Yourself with Drones
A key to many corporate videos is showing the viewer where the action is taking place with an establishing shot. This could be an office building, corporate headquarters, convention centre, any number of possibilities. Establishing shots are crucial for setting the atmosphere and tone of the video, and with a drone you can show an impressive, sweeping view of the space with minimal set-up time required.
Make Everything Cinematic
The benefits of drones extend far further than establishing shots. Drones have a remarkable ability to add a cinematic, high-production value look to any video. Drones work especially well with events with a lot of movement, and some higher-end drones will allow you to track a person with a GPS which can be brilliant for sports and outdoor events where capturing the movement and liveliness of the event is important. Drones can also create many opportunities for memorable moments in videos. Slowly coming down from the sky to reveal your new headquarters, or soaring up to show a beautiful cityscape can really add a unique perspective to your video.
The best part about including drones in your video is that it’s a new tool that has a huge amount of potential for creativity. Many video production tools are quite fixed in what they are capable of, but drones can open up approaches and angles that would have been completely unattainable before. Want to follow someone through a crowd from above for an event video? You can do that. Want to show off the size of an event? You can do that. You can even set drones up to become something like a floating tripod, so they remain still and hover for a shot, then you can zoom away and set up another shot.
Set Yourself Apart
Drones have another aspect that can set you apart, and that is their relative rarity. Although they are quickly becoming an essential part of a video producer’s toolkit, they are still quite rare to find in many production companies, or they are only used on rare occasions. By using professionally shot drone footage in your video you can stand out from the pack a bit, and add a lot of production value.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
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Dream Engine is one of Melbourne's most established video production studios. Our corporate video production company was established fifteen years ago. We create compelling corporate and promotional video productions, powerful educational DVDs, engaging website video clips, and live event, and conference video. Learn more about how we work.