Facebook recently launched banner videos for personal and company pages. Facebook has long held off on allowing users to customise pages, but the new banner videos are a great way to add some colour and movement to your corporate page.
Why Should You Have a Banner?
According to Facebook’s research, video banners provide more engagement and promises to drive a richer experience for Facebook users. Have a look through your Facebook feed and see who has already adopted it. You won’t be surprised to find many businesses are the early adopters. There is a good reason for this, it is a great way to showcase your products or services, and if your banner video is engaging or clever, visitors will spend longer on your page which can bring in more leads and sales.
How do they work?
The current set-up for banner videos is 820×462 pixels, not a standard resolution, so you will most likely have to create a video with these dimensions in mind, or re-size some existing video. They must be between 2 and 90 seconds, and they will autoplay on mute, so sound takes a backseat in this style of video. What will work best for your company will obviously depend on what you do, but in general terms your video should draw the eye with colourful imagery, movement and an eye for your brand’s colours and text. Your video will play on a loop, so make sure that your start and end frames work well together when played back to back.
- Video Length – 2-90 Seconds
- File Format – MP4
- Ideal Video size is 820 Pixels x 462 pixels
- The video will autoplay
- The video will play on a loop
- Sound and music can be used but videos will be muted by default
If use use social media as part of your marketing strategy (which you absolutely should be), Facebook video banners are a fantastic opportunity to showcase your brand efficiently and share your message with a potentially massive audience. How you decide what type of video to produce will depend on your brand and the purpose of your video. You can choose what represents your company best and make it into a video manifesto about your corporate culture. If you’re looking to create a Facebook banner video that is uniquely tailored to your business, get in touch with Dream Engine today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.