Choosing a production company is a big decision. It’s not just a commodity that you’re buying off the shelf, you’re entering into a relationship which is probably going last a long time, because it takes a while to make a video. Even if it’s just as simple face-to-camera video, you’re gonna be spending time in pre-production talking about the concept and the best approach, and the background and the script. There’ll be the filming itself. And then they’ll be the editing process where there’s a little bit of back and forth. So there’s some important things to consider when choosing a production company. And the first one is obviously to look at the work that they’ve done to get a sense of who they are, and what they do, and the sort of businesses that they’ve worked with. One thing to watch for is, don’t just look at showreels, which are compilations of videos. Also try to look at an example of a video that they’ve done in your industry, or a style of video that similar to what you’re wanting, so that you’ll get more sense of what your video is going look like. So I’d say that’s really the first place to start.
Understand the Process
It’s important to understand the process that the production company uses. So when you’re considering a production company, get them to talk you through what the process is, make sure they have that in writing. And ideally, if they have something like a document, or a PDF, or videos that describe that process, then you’ll understand each step of the way, what’s gonna happen, what you need to do, what their expectations of you are, and your expectations of them. And so, once the process is really clear, then there’s not gonna be any surprises along the way because really that’s, I suppose, the worst thing where you work with, whether it’s a production company or anything else, is when you get those surprises, when you get those misunderstandings. And so, having things mapped out really clearly will make the process a lot smoother.
Stay tuned for part 2…
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.