Once you’ve produced a video, there is so much you can do to get additional value from that investment. In this video, I’m going to explain some ways you can get the most value from your video production.
Listen to the audio version:
00:00 Getting the Most Value
00:47 – Re-Edit and Repurpose
01:24 – Video Hosting Sites
01:52 – Social Media
When you produce a video for your business, its value is pretty obvious straight away. Whether it’s goal was to explain a new product or service, display some glowing testimonials or train your staff, it’s easy to see what a video is worth to your business.
But there are more ways that you can leverage video production that may not be so obvious. Here are some ideas to help expand your audience, get more viewers and get more value from your video.
Re-edit and Repurpose
We always shoot more footage than what ends up a video. So often there is some additional un-used footage that can be put in new videos. By re-cutting and re-purposing your video, you can get more mileage and value from your initial investment.
The footage shot for your video can be used to create multiple videos with different focuses. For example, if you have interview footage of someone giving your business a positive review or testimonial, you could extract that material and create a focused video, or series of videos, highlighting just one aspect of your business.
Video Hosting Sites
Once you have produced your videos, distribution is extremely important. By placing your video on hosting sites like Youtube or Vimeo, rather than just your business homepage, you can increase your reach. You can then drive more viewers to your own website via a link in your video or in the text description. So not only do you gain a larger viewership, but you also receive more traffic through your businesses website.
Does your business have a social media presence? Do you post regular updates on Facebook, Twitter or Linkedin? Create posts to point your audience towards your video to keep them up to date with your business. It’s good to have a few channels pointing your audience towards your website and content.
So the question for you is, how can you leverage the video content that you already have? How can you extract more value from your videos, increase their viewership, and deepen the connection with your audience.
If you’d like any more information, or want help repurposing your video to get the most value from it, contact me and I’d love to help.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.