There’s a considerable investment that goes into hiring a video production company. So, will you own the work at the end of the day?
People might be surprised to know that a lot of production companies keep the copyright to the work and they basically give you a licence to use their video, and the reason why we don’t do that is because if I was commissioning a video, I wouldn’t be happy with that. The way that I work is once the video is done, and delivered, and paid for, the clients gets the copyright. It’s their video and they can use it however they want, and I believe that’s the way it should be.