One incredibly powerful aspect of web video is the opportunity to use it to start a conversation with, and build your relationship to, your audience. One of the best ways to do this is to create cutting-edge, captivating content; sharing it; and inviting your viewer to opt-in to you by submitting their email address. If they sign up, they are in essence saying, “I get value from your ideas. Keep me posted when you have new content.”
On today’s podcast, I’m speaking to entrepreneur and visionary, Clay Collins, about all this and more. Clay has many areas of mastery: he’s a guru in web video marketing, copywriting, and software design. He has combined these skills to create elegant products that help people build an audience, expand their email list, and grow their income. We’ll be focusing on one of Clay’s products, called LeadPlayer, in this interview.
Clay has found what he loves to do in life, and has wholeheartedly embraced it. For him, that thing he loves is marketing. To quote Clay:
“Marketing, to me, is the act of taking what you have to give the world and putting it in the lives of as many people as possible.”
I think that is a great way of looking at marketing. So, when you’re listening to Clay’ ideas, try to answer this question: “how can I use web video marketing to take what I have to give to the world, and put it in the lives of as many people as possible?”