Podcast Episode #23: Video Marketing Automation with Jake Hower

On this week’s Web Video Marketing Show, Jake Hower Returns to talk about marketing automation with video.



Episode Notes

Here are the key points for you:

  1. Recapping Jakes last podcast and strategy [5:02]. What’s new with Jake and how has he changed in episode 4?
  2. Breaking down marketing automation [6:38]. For those new to the marketing automation craze, Ryan and Jake break down exactly what it means
  3. Limitations of technology [8:42]. Jake felt a little limited by the technology of today and decided to do something about it.
  4. Going further into it, where you can take it [9:27]. What marketing automation means to you and how what exactly you can do with it.
  5. What you can get from Wisita [11:00]. Wistia has some powerful video tracking tools and analytics. Ryan and Jake discuss why it’s so important and why Wistia is so good at it.
  6. Bringing together Wisita and Infusionsoft [14:25]. A marriage between analytics and marketing automation.
  7. Nurturing your leads automatically [16:52]. Initiating leads automatically is great, but can you nurture your leads through marketing automation?
  8. Customising your automations, creating your own sales sequences [18:57]. Want to customise how your automations run? Want to add something here and there?
  9. There’s an App for that. [22:07]. Jake discusses how he brought all of the technology together into a great app. Handy.
  10. And the results are in… [24:45]. Jake and Ryan discusses the results of all of this technology and marketing automation.
  11. Jake’s ideal client [28:57]. Who exactly can benefit the most of Jake’s tips, apps and systems? Is this person you?

Podcast Transcription

Ryan: Hi. This is Ryan Spanger. About 12 years ago, I started a video production company in Melbourne, Australia called Dream Engine. Making videos is a huge passion for me, and in this podcast, I’ll be sharing with you a lot of the ideas and techniques that I use in my video production business. I hope you enjoy the show and it gives you clear, actionable ideas that you can implement in your business right now to improve your web video marketing and build a stronger connection with your audience.

This is a Web Video Marketing Show episode 23. I’m your host, Ryan Spanger, joined by Nick Hancock.

Nick:  Good to be with you, Ryan, and I understand this week we’ve got a returning guest for the first time in the podcast history.

Ryan: That’s right. We’re going to be speaking to Jake Hower. Do you remember Jake and his story from episode 4?

Nick:  Yeah, the lumberjack who is also a salmon fisher using video to market his business.

Ryan: Very close. Jake is/was a travel agent who is making news update videos and sending them out on a weekly basis to build relationship with his clients. Obviously, that episode had a profound effect on you.

Anyway, Jake is back, and he’s talking about marketing automation and in particular using video, so this is something that a few listeners might be doing already, but for a lot of listeners, stay tuned and listen to what Jake has to say, because there’s a real opportunity here to automate the way that you’re dealing with inquiries and clients and deepen your relationship with them by using video and track your communication with them.

Nick:  Well, I’m really looking forward to hearing more of Jake’s tips and looking forward to finding out how his career has moved in the past 12 months since you first talked to him, Ryan.

Now, the web video marketing show mailbag, as we say every week, we love to hear from our listeners. We love to hear from people who have listened to the show, and as usual that mailbag was overflowing, but Ryan, we’ve had one select bit of correspondence I’d like to read to you now from a reader up in New South Wales, who’s been listening to the Web Video Marketing Show.

Ryan: When you say that mailbag was overflowing, you’re essentially saying we actually received some feedback [crosstalk 00:02:12]. We’re pretty excited about it.

Nick:  As we always are, and as usual, we’re taking the time to reply straight back to the person. No, but, this story, Ryan, comes from a Web Video Marketing Show listener up in Sydney, so Ryan, the subject line of this is, “Ryan you nearly killed me”, and that’s …

Ryan: Well, that’s a pretty standard sort of subject line.

Nick:  That’s exactly right, but this one’s a little bit more literal than the metaphorical ones we’ve received before.

Ryan: Okay.

Nick:  Now, the correspondence starts, “Driving home listening to the Web Video Marketing Show, great podcast mate, a turkey five cars in front starts to exit the freeway, then swerves back on, and everyone hits the anchors. The next three all stop bumper to bumper, and I just slide in and collect all of them. Yes, driving too fast and totally distracted, I mean absorbed. Now, we closed down the freeway leading off the Sydney Harbor Bridge, made the news, wrecked the car, busted my wrist, etc. A little bad for my first car accident in 20 years. Now, this is where the story gets fun. Two busted cars in front, there’s a client who signed a deal 12 hours prior. Of the million people heading home that night, I hit my newest/biggest client. Well, Ryan, you’ve actually brought us closer together. Once you’ve smashed another man’s car and then doubled his bookings a couple of months later, that’s a unique bond and a story to tell.”

Now, we’ll keep that person’s identity a secret for privacy concerns just in case their client listens to the Web Video Marketing Show as well, but as far as marketing strategies go and building a connection with a client, ramming the backside of his car with your own is a certain sort of way to do that.

Ryan: Yeah, I think that’s a pretty smart strategy actually, so … not that I would recommend it, but I think it’s a unique way of getting attention, and so I congratulate the listener for that. Drive carefully, folks, if you’re driving along right now listening to this, and Nicko, remind me we need to record us with a warning message before [crosstalk 00:04:06]. Yeah, just so we can avoid any responsibility [crosstalk 00:04:11].

Nick:  How about, don’t Web Video Marketing Show and drive?

Ryan: Perfect. All right, well, now I think let’s head over to hear what Jake Hower has to say.

Jake Hower, welcome to the Web Video Marketing Show.

Jake:  Hey Ryan. Thanks very much. It’s great to be back on the show.

Ryan: It’s great to have you back here. You were actually the first guest on the show back in episode 4, which was nearly a year ago, and at that time, people mainly knew you as the travel agent who, and in the context of this show, who’s using video in an interesting way by sending clients regular news updates, but quite a lots changed since then.

Jake:  Yeah, it has, and I guess it’s probably been a … I wouldn’t say a natural progression, but there’s certainly been a progression from where I was a good 12 months ago, so it’s yeah. I’m really interested, or really excited to share where we’re at right now.

Ryan: Also, well I encourage people to go back and listen to episode 4 with Jake, if you haven’t heard that. In that episode, Jake plotted out his news update video strategy, where he would send his clients weekly video news updates, which was a great way of engaging with clients and then tracking whether they were actually watching the videos and how much of the video they were watching and what sort of action that was driving, but from that initial base, you’ve now built on that, and you’re doing a lot more around the idea of marketing automation and video. Is that right?

Jake:  Yeah, that’s correct. I guess going back 12 months, I’ll kick off where we left off, and so, I was shooting a lot of video for the travel agency, and I found that I wanted to get more impact with my marketing, so I investigated some of the options to help me, I wouldn’t say automate it, but help me make it easier to be able to deliver the right message to my customers. That was through marketing automation.

There are some tools out there, which allow you to really deeply segment your customer lists. Something like MailChimp, which is what I was using before, allows you to put people on different lists, but it’s not very smart in that you can’t move those people around and you can’t easily put people into multiple lists based on the actions that they’re taking on your website and how they’re interacting with your company.

A tool I’m using now is Infusionsoft, which allows me to do that, and that’s of course what we’re going to look at today, how it’s helping me and how it can other video marketers.

Ryan: Excellent. Well, I know that there’s people who are listening to this podcast who will be quite familiar with marketing automation, and for other listeners, it’s a fairly new concept.

Let’s break it down and just give some background, and let’s start off by just explaining step by step the structure that you were initially using with the travel agency. How were you contacting your clients and sending them videos and then tracking their engagement?

Jake:  Yeah, exactly right. Basically, I had one master list for my travel agency customers, and there wasn’t a lot of segmentation. We were able to do some sort of, I guess, basic segmentation based on where they’re signing up on the website or if they were a customer or not, but a lot of the deeper segmentation required a lot of manual work, so it wasn’t easy, and as I said, I was using MailChimp, so we looked at some other options.

Ryan: Just on that topic, Jake, sorry to interrupt. Just before you go further, segmentation referring to breaking your clients or the people who sign up to your list into different sort of sublists based on their interests. Is that right?

Jake:  Much more eloquently put. I think that’s key. The reason we’re looking to segment customers is that so that we can deliver the right message to the more, or I guess a more accurate message to them based on what they’re interested in and how they’re interacting with us.

Ryan: Okay. For instance, in the travel agency, you might have some business clients who’re very interested in particular type of maybe business class airfares, and then you’d have families who’d be interested in something completely different.

Jake:  That’s exactly right. The only way we’re able to previously segment those people were based on either us manually moving them across between lists or having some sort of form or some sort of survey that we gave to our customers to fill out and indicate that they’re interested in those different aspects of travel.

Ryan: Okay, and you were using MailChimp, which is a popular email marketing software. What sort of limitations were you finding? It sounds like you wanted to do more, but the technology was actually limiting you.

Jake:  Yeah. It was a little bit, and I think that’s really just … it was limiting us in terms of how long it was taking to be able to segment a little bit better than what we were, so it really come down to a time issue. We don’t have a full-time marketing person inside of our company, so we just needed something, which is going to be a little bit more efficient for us.

Ryan: Okay, and this is mainly based around creating videos, putting them on your website, and then sending out emails, which would drive traffic back to the website. Is that right?

Jake:  Yeah, that’s correct.

Ryan: Okay. Great. There was obviously a good foundation, and then, you wanted to do more, so tell me a bit about where people can take things from that initial basis using software like Infusionsoft or Ontraport.

Jake:  Yeah. This is where it gets really interesting, because we moved from a position where you’re controlling what lists your customers are on into more your customer is controlling what lists they get put on automatically based on the interactions they’re having, either with your emails or with your content on your sites, or even the business transactions that they’re performing with your agency.

Ryan: Okay, so for instance, if someone reads a blog post, which is about business class travel and they sign up to your list, then you’re going to tag them based on a particular interest. Is that right?

Jake:  That’s correct. You can do that, so you can tag people based on where they sign up. Now, once they become a subscriber to your list, you can then go a little bit more granular and you can actually tag customers, so you can apply a different tag, like an interest tag, based on a link that they’ve clicked on your site, or in the emails that you send them. You can start segmenting customers or adding interests to their customer profile based on what they’re actually doing with your content.

Ryan: Or which services they’re buying. For instance, if they’re buying travel insurance, then that might be a particular tag.

Jake:  Absolutely. Exactly right.

Ryan: Okay, and then, another important part of your strategy is using a video hosting platform called, Wistia. What is it about Wistia that’s so attractive?

Jake:  Well, Wistia to me, I guess what drew me into Wistia was how simple the platform is. It’s super solid, but it’s so simple. You’ve discussed it in a number of episodes on the show, and what was really fantastic for me was just the fact that it worked across just about every single device, but what I found when I was using it is that it provided amazing stats.

Now, on top of providing access to those stats, they have what’s called an API, which allows you to access that data or import it to a third party application. Now, I’m getting a little bit techy here, but basically what it means, it means that if you have a developer, you can get the stats on the views that your customers are viewing across your videos and potentially do something with that information.

Ryan: Okay, so you’re getting all this amazing information from Wistia, like who’s watching your video, when are they watching it, how much of it are they watching, which parts are they regards-watching, etc, and then at the same time, with an email marketing program, like Infusionsoft, that’s giving you a whole lot of information, and the obvious thing is, if you could join these two together and they could talk to each other, where would that take you to, and I think that’s what initially was on your mind and that’s what led you to get a developer, where you were talking about this API, and actually fuse them together. Is that right?

Jake:  Yeah, it is. What happened is, a little bit of a back story to that. I had no interest, or I guess right now what I’m working on is some software to help people do this, so going back to how that started is that I was working away in the travel agency, and a good friend of mine, Dan Norris, who had a developer, he said he couldn’t afford him anymore with the project he was working on and asked if I wanted him. I sillily said, “Yes, I’d love to have him.” Basically on a Friday, I got access to a full-time developer with no idea what we were going to do, so I had the weekend to think about what work I’m going to get this developer to do for me.

The obvious thing for me, well the tantalizing thing for me was the fact that I had Wistia on one side and this marketing automation tool on the other side, and if only those two spoke together, I could do some really powerful things with that data. On a Monday morning, we started work on connecting them up, and we found out that we could, and then, we built it out over probably about 6 weeks and created a platform that made it easy for not only myself but for others to build connections between Wistia and Infusionsoft and Ontraport.

Ryan: I like the fact that you could have said, oh this is all part of this big master plan, but I think it’s pretty cool that you were given this opportunity and that kind of sparked this thought of, you know, what can we do, and that led you down that track.

Jake:  Yeah, yeah. It was. Absolutely, and it’s really interesting. I’d never had any experience in software prior to that, and I realistically never would have if I wasn’t prompted or prompted with this developer. It was essentially dropped in my lap, so it’s interesting where things go.

Ryan: For people who have a small amount of experience in automation and haven’t tracked video very much, can you give us a bit of a case study or an example? For instance, in my video production business, what are the sorts of things that I could do using Wistia and using Infusionsoft and getting all the data from Wistia? How can I start to automate my communication with my clients?

Jake:  Yeah, so, one of the cool things which you’re utilizing something called lead scoring, which essentially assigns a value based on an action that your contact is performing on your site, and when contacts get to a certain value based on all the actions they’ve performed, you can pop them into, like you can have the system assign you a task to follow them up because they’re hot prospect per se, or you can put them into a … automatically send them an email because they’ve become a hot prospect.

What we can do, which is really cool, is you can actually, one of the actions you can use is somebody watching say 80% of the video will be assigned a score of 10, for instance. If they watch 10 videos, they’ll be assigned a score of 100, and at that point, you could potentially trigger an email or a sequence to follow up with those people because they’re really interested in your content, so it’s probably worthwhile seeing if you can help them out in any way.

Ryan: I think the great thing about this is the fact that it’s actually automated, because technically you could do this without the automation. You could have a spreadsheet and you could gather all this information, but that’s going to take you a long time. The other thing is that as soon as you get busy or something else comes up, it’s very easy to drop the ball on this stuff, and the thing I like about automation process, like Infusionsoft, is that it continually prompts you to take that action, so in some ways, it’s taking that responsibility away from you, and it’s just giving you your prompts of what actions you need to take.

Jake:  Yeah, what I really love about it is that it’s almost like having a marketing assistant there, and I don’t like to think of the automation tool as being there just so I can automate my business. What I like looking at it as, it’s assisting me and providing a better service to my customers. Basically, it’s taking away a lot of administration work that someone would be doing and allowing me to spend more time focusing on serving the customer. That’s where it’s really powerful is how it can improve how you help your own customers.

Ryan: We talked about lead scoring. What about the idea of lead nurturing; so, someone comes into your marketing firm or they might sign up for an email list or something like that, or you may actually in an off-line business have a face-to-face meeting, and they may be considering whether to buy your service. You might have sent them a quote in a more traditional way, or they might have bought a small product. How can you use marketing automation and video to create a follow-up sequence?

Jake:  Yeah, well this is another interesting thing. I think one thing you can do with, just from the marketing automation perspective, is have a sequence of events that runs over a set period of time that it’s potentially a prompt of tasks for you to follow up with that contact that you’ve met. Basically, when you meet someone, you can put them into this sequence, trigger this sequence, and then over time, either tasks will pop up having you to contact them to just touch out and reach out, trying to I guess just stay in contact, or it can send out a range of emails.

One of the cool things I’ve found that works really well is that whenever I meet somebody or whenever I’m trying to touch base with somebody, I shoot a little video just using a webcam on my computer here, and that gets uploaded to Wistia, and then I send that email out. Now, of course, one thing you can do with Wistia is you can tag the video of you with the email address of the person you sent it to, so then Wistia tracks all the information. You can basically put them into a different sequence based on whether or not they watched the video that you sent them.

Basically, I send out a video introducing myself, and if they watch it, then I trigger a task to call them straight away. If they don’t watch it, I’ve got a sequence of emails, which is prompting them to go back and watch the video because they haven’t watched it yet.

Ryan: That’s awesome, so it’s actually personalized based on the actions they’re taking?

Jake:  Yeah, absolutely.

Ryan: Okay. Let’s give people some ideas of some of the sort of sequences that they can create. One that you mentioned there, which is great, is personalized videos. What are the other sorts of things that people can create in this sequence so that they’re contacting their prospects with useful information as opposed to just ringing them up and saying, “What did you think of the quote,” or “are you interested in buying?”

Jake:  Yeah, I’ve got two that I’ll share with you. One is one that I use in the travel agency. I have a video on the contact-us page about travel agency website, and it’s just basically saying into details, this video is going to go to somebody and we are going to answer you, so it’s just basically reassuring the customer that someone is going to get back to them, but what I’ve done essentially is if a known contact goes ahead and watches that video, 20 minutes later an email is triggered to them, which is just very short and concise. It basically just says, “Hi Ryan. Here is my direct contact number. If you need anything at all, feel free to give me a call,” so I don’t mention anything about the fact that they watched the video, but I’m being very relevant because I’m delivering a message, which is going to be of value to them if they haven’t submitted a query already.

Ryan: The cool thing about that is that you’re contacting them right at the time that they’re looking to have their challenge solved, as opposed to the next day, where as important as it seemed at the time, they now have a bunch of other challenges that they’re dealing with.

Jake:  Yeah, exactly right. I guess that’s where the marketing automation is incredibly powerful. You’re delivering the right message to the right person at the right time.

Ryan: Then, you’re also gearing it around the stats that you’re getting from the video from something like Wistia, so firstly, whether they watch the video. Secondly, whether they completed the video, and possibly even whether they watched parts again. Is that right?

Jake:  Yeah, exactly right. The second example I’ll use is from a past guest on the show, right? From Jim Schramko. He has a sales video on his Silver Circle, a high level mastermind program, which basically just introduces what Silver Circle is or this product is, and then, on the page, it has if you’re interested, click through type of thing. What he’s done is that whenever somebody watches more than I believe it’s 50% of that video, then the next day, an email is triggered, or I think it’s the next day an email is triggered to that contact saying, “Hey, here’s the next video in the series,” which is giving more information. Essentially, we’re able to trigger based on how much of the video is watched. The email is to move people through a sequence.

Ryan: The email that they’ll get if they watch the whole video will be different to if they just watched a small part of the video.

Jake:  Exactly right, so a similar thing to what we’re talking about with the appointment followup or the prospecting followup, if someone watches under 40%, then an email goes out to them to trigger them to go back and complete watching the video. If they watch over, then they get a new video to watch.

Ryan: Oh, that’s brilliant, and you’ve created an app called Fuzed app, which basically allows Wistia and Office Autopilot or Infusionsoft to talk to each other and easily manage this process.

Jake:  Yeah, that’s right. Without a developer, it’s potentially very hard to do, so we’ve just made a really simple dashboard, which anybody can use. If you can use a word processor or email, you’ll be able to use this app, and we connect, basically we’re trying to take viewer and subscriber actions and move them across into the automation tool.

Ryan: Jake, tell me about some of the other cool things that you can do with Fuzed, because I believe that you make the uploading to Wistia a lot easier.

Jake:  Yeah, so that was I guess a little addition that we added because it was just easy, and it just made sense for me. Basically the process is to record a video, get it edited. Then, I had to log into Wistia and basically upload each video individually, and I just found it just took a little bit longer than it should, so one of the little connections we built is the connection between Dropbox, which is a file-sharing program, and Wistia.

Essentially whenever a video file was added to this particular folder on your computer, then Fuzed talks to Wistia and automatically sucks up that video and uploads it to a Wistia project, which is just a very small convenience thing, but I found it saves a good probably 10 minutes per video, which isn’t anything to … well, it’s a fantastic little addition there.

Ryan: Jake, you sound like you’re quite technically minded. What about people who don’t have that same sort of technical mind? Is this stuff quite complicated? Is it something your average person can do themselves, or is it better if they hire someone to do it for them?

Jake:  They could certainly do it themselves. What we have found is that building the fuzes is super easy, but integrating them into a particular campaign can be a little bit more complex. One thing we’re just announcing now is basically a template marketplace. The things we’ve spoken about just before, Ryan, about following up with prospects, etc, etc, we’ve pre-built these templates, and they can be import into our customers’ automation platform, so Ontraport or Infusionsoft, which is basically just a couple of clicks and within under 15 minutes, they can have the entire thing set up for them basically.

Ryan: What sort of results have you found from using these systems? Have you been able to track and compare whether it’s, you know, closing rates or engagements based on your initial system with MailChimp compared to what you’re doing now?

Jake:  I can’t really compare closing rates. What I can compare is the amount of time that I have, and I guess how far down the funnel my prospects are, so I’m finding now that I’m able to educate our prospects a lot more, so that when they do reach out to me, or when I reach out to them, they already understand what we do. They know exactly what we do, so I’m not having to spend as much time trying to educate them as to the value of why they should use us for a particular service, because through the marketing automation campaigns we’ve got in place, that step has already been done.

I’m finding that we’re getting hotter leads at the point of contact, and it’s a lot easier to close out any lead from that stage.

Ryan: Brilliant. Fantastic. Education is a big thing and then efficiency is the other thing that you mentioned. How is it making you more efficient using a system like this?

Jake:  Yeah, it’s crazy. Basically, the tool allows us to automate any process internally that we have. If we find that we’re doing it more than once or twice and it’s taking more than 5 to 10 minutes each time, then we’re just adding in a new automation process. Our staff absolutely love it, because they’re spending probably 30% less time on admin processes, which they were doing prior, and basically Infusionsoft, which is a tool I use, is helping to achieve that for us.

Ryan: It seems like video is just becoming a bigger and bigger and more and more important part of marketing automation. Is that right?

Jake:  It is. I think this goes back, this has been consistent all the way through, is the fact that it’s such a great way to connect with your viewer, because I guess from my perspective, outside of podcasting, it’s the best way to connect, because you can visually see the person on the screen and you’re just speaking to the one person, so I find that video is super important. As you’ve been exploring over the last few episodes, telling a story I’ve found is becoming more and more important to stand out with video as well.

Ryan: Okay. How can you incorporate story into a sequence?

Jake:  Yeah, that’s an interesting one. It’s going to depend on what you’re actually selling or what the sequence actually is, but I find that what you can do is you can open some loops in some early videos and basically what I mean with that is you can basically precede an idea and explain it through a sequence of videos, so you’re basically building up a story and you’re telling it over a number of videos, and what you can do is if people are interested in your content, you know that they’re interested in the story, because you can see this and you can take action on it. You can deliver the next video in a sequence a lot quicker to this particular person, because they’re showing interest in it. You can build out a story and deliver it efficiently using marketing automation.

Ryan: Definitely. I think it’s a really powerful way to keep people interested where you’re telling them a great story and then tantalizing them about what’s going to be coming up next, and so, they’re actually going to be looking forward to hearing from you, as opposed to, “Oh, here comes another sales pitch.”

Jake:  Yeah, absolutely, and I just found that trying to incorporate some personal experiences or personal opinion into video really helps to connect with somebody. Going back 12 months, we’re doing a lot of news videos, so I’ve found that we’ve probably slowed down a bit on the news front, but we’re now delivering more personal stories, and we’re trying to I guess connect with our viewer and explain who we are, so that they feel a bit more comfortable in dealing with us.

Ryan: Jake, who is the ideal audience for you? Who is the ideal client for something like Fuzed?

Jake:  It’ll be somebody who is either already using marketing automation or is looking to, I guess, invest a little bit. They’re not necessarily cheap upfront when you’re looking at price alone, but someone who is very busy right now and needs some help to free up some time and to spend more time with their customers, and that is somebody … and of course someone shooting video, so if someone’s shooting a lot of video already, then I think marketing automation can play a real part in helping you improve your relationship with your contact and Fuzed can, as a result, play a part in that.

Ryan: Where can listeners find you and learn more about Fuzed?

Jake:  Head across the fuzedapp.com. Now, that’s F U Z E D A P P dot com, and we have a heap of podcasts and case studies on there, so it’s where you can find a little bit about me and Fuzed.

Ryan: Awesome, so just finally then for, you know, you’ve spent a long time and plenty of energy delving into this stuff and finding your way through and puzzling your way through for people who are right at the start of their video marketing automation journey. What advice would you give them?

Jake:  Keep it simple is what I’ve found, so keep it really simple, and I guess through video, just tell a story of you, of your company and what you actually stand for, and yeah, anything you’re investing in marketing automation, just keep it really nice and simple. You don’t need to over-complicate. What you’re trying to achieve with the marketing automation tool is simplicity, so going and building out some complex thing is not what the tools are intended to do.

Ryan: Jake, thanks a lot for coming on the Web Video Marketing Show, and I hope we can speak in a year’s time or less, because based on what you’ve achieved and done over the last year, I’m sure there’s going to be a whole range of incredible new stuff to talk about.

Jake:  Yeah, well hopefully, hopefully, it’s an expansion of what we’re doing now. I wouldn’t like to see that I’ve jumped onto something completely different again.

Ryan: So, lion tamer might not be the next … no. From what I can see, it’s been like a logical progression, based on what you were doing, and you’ve really just honed in deeper and deeper into this process of client communication and engagement, so what I’m looking forward to seeing is where Fuzed app goes next and how, you know, you deepen this, and in particular, how you’re using video.

Jake:  Yeah, absolutely. I must say I am too.

Ryan: Thanks, Jake. Good to talk to you.

Jake:  Thanks, Ryan.

Ryan: What do think about what Jake had to say?

Nick:  Yeah, Jake’s fascinating, and, you know, he’s one of those people who’s really on the cutting edge of this kind of technology, you know incorporating them all into one and bringing them all together, a powerful series of tools and eventually made even more powerful by being joined together.

Ryan: Well, did you know that we’re actually about to install Infusionsoft, and you and I are going to both go through that training?

Nick:  Oh really?

Ryan: Yeah.

Nick:  Well, as long as the catering is good, I’ll get trained for anything, right?

Ryan: Excellent. Well, we can report back to listeners over the coming weeks as we implement this and start using it.

Nick:  There you go, and chances are you’ve heard it first here on the Web Video Marketing Show, and Ryan, as we say at the end of the show each and every week, we love to hear from our listeners, and you can actually find the podcast at dreamengine.com.au. Dream Engine’s also on Twitter and Facebook, and if you enjoyed the show, if there’s something you’d like elaborated on or if there’s something you want us to touch on, you can find us there, and please, don’t hesitate to leave a comment, if there’s something that you’d like us to address on the podcast.

Ryan: Thanks for listening. Look forward to talking to you in a few weeks’ time, and drive safe, and if anything happens, don’t blame me.

Nick:  This is Ryan and Nicko signing off.



 Ryan Spanger


Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

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