Creating an effective corporate video isn’t easy. It isn’t just a matter of filming something about your brand and product and then putting it on-line. There are certain things you need to know before you begin the production process.
In order to get the most out of your video, here are some of the key things you should know when preparing your next video production.
1. Who is your audience?
Know exactly who your target audience is. What kind of language do they use? What interests them? What do they want?
Create a customer avatar, if you haven’t already.
2. What is the main message?
Don’t be too broad and vague with your video. What is the one or two main points you’d like to convey? A short, to the point video will help your audience relate to the message and drive the actions you want.
3. What action do you want them to take?
Try to include a call to action in your video. Once you have gained the viewers attention and interest, tell them what to do next. Do you want them to visit your website? Contact you via email? Subscribe to a newsletter?
Make sure this is clear and concise. Dancing around and issue or action will lose all the momentum you have built up in your video.
4. What style is your video?
There are many styles of video to choose from. Think about what would be most effective for communicating the message. Documentary style or face to camera? Narrator or presenter? Each style comes with it’s own challenges, so knowing the style before you start is important.
Try creating a Production Brief before you begin your video production. This will help ensure that you are on the same page as your production company every step of the way. You can see our blog post on planning a video marketing strategy here for a better idea of how to strategise for your market audience.
If you’d like professional help with beginning your video production, please contact us today.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2002, and specialises in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience more effectively by using video.