What makes a successful product video

Product videos are used to demonstrate the features and design of your product and showcase the things that will set you apart from your competitors.

At Dream Engine Melbourne, we work with you to find your unique selling points and what methods will work best to showcase your product, and your brand.

Product research

You’ve worked hard on making your product the best it can be, it’s ready for the market, but you need to show the world why they need to have it.

That’s where a visually appealing, slick product video can help you show potential customers how your product can benefit them.

Whether it be technology, fashion, an app or a service, your product has to grab the attention of your target consumers. By researching your branding, customers and goals, we can develop a video concept that suits your style, and your product.

What type of video do I need?

Videos for a new piece of technology may require a clear explanation of how it works, through a simple, easy to understand demonstration. This can be done with an actor, presenter or model, and its role is to show the viewer the most attractive or time saving features of the product.

Apps or other software may also require a screencaptured demo, showing off the simplicity and speed of use.


Product videos using iPads to demonstrate software

For a fashion video, the task is simple, put the clothes at the forefront and let the garments themselves do the work for you. This means bright, well lit environments, often white cycloramas, to eliminate any distractions from the garment. Customers want to know what they’ll be getting when it comes to clothing, so ensure the colours are vibrant, well-lit and shown from all angles.


Product videos featuring Giaan Rooney

Beating the competition

If your product is more complex, it is best to follow the rule of “Show, Don’t Tell.” By demonstrating the features of your product in a common, real world situation, you give your potential customers the chance to see the product in action and highlight how it could benefit them.

If you are selling a service, many potential customers can be enticed by seeing how much time can be saved, or the benefits they will see over your competitor’s product. Time saved is an enticing hook for an increasingly time-poor population. There’s a lot to think about when you’re considering using video for your business, take a look at this post for a more detailed look at starting out with video marketing. 


Is your brand quirky? Funny? Slick and sophisticated? We can tailor a video to suit your brand’s best assets.

We will work with you to provide a consistent tone and visual theme that matches your already established brand. Whether it be through colour choice, logos and images, we can keep a uniform feel to match your already established marketing style.

Creating an attention grabbing, high-quality product video doesn’t have to be difficult. With the right research, attention to your branding, and your potential customers, we can find the best way to show your product to the world.

If you want to get started creating a product video for your company then get in contact with Dream Engine today.



 Ryan Spanger


Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

About us and this blog

Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.

Let us help you get your message across. Contact our Melbourne video production company today.

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