Are you preparing to be interviewed on camera? The first time people are interviewed on camera, they can feel intimidated or nervous. This can be for a number of reasons, included they are afraid they won’t look good, they won’t sound good or they won’t know what to say. Here are some quick tips to remember when being interviewed on camera that will help you feel more confident and more in control.
Speak as though you are talking to just one person
Even though the video will be seen by a wider audience, talk as if you are having a conversation with just one person. Imagine this person represents your target audience. They have all of the qualities you are looking for and you are able to address them one-on-one. This will help you feel and act more casual. By being more casual, the audience will be more at ease with you and more open to the message you are delivering.
Plan your message
If you know what general questions and what topic you are going to be interviewed on, try to become familiar with the subject and prepare your material. It is better to go in to an interview with answers planned, but not memorised. If you memorise and answer it will come out stilted and unnatural. Know what you will say in your own words.
Keep your answers short
When giving your answers, try to keep them as short and clear as possible. If you give an overly along answer, it will most likely be edited by the filmmaker. This is giving the someone else the power to construct the message of your answer. By keeping it short, you are making sure that you are in control of the message you are delivering.
Wear dark, neat, classic clothes
To look good on camera, darker shades look the best. Classic attire will ensure that you and the video will not date as quickly. Avoid red and intricate patterns or tight stripes. They don’t generally show up as well on video and could divert attention away from the message.
Include the question in your answer
As the interviewer’s question is usually edited out, it’s a good idea to begin your answer by including some of the question. This gives the answer better context and also allows it to be a self contained topic for easier use when editing.
Think from the audience’s point of view
When delivering your answer, think of what the audience would want to know. Give simple, practical, actionable answers that are easily digestible by your audience. This will help keep their attention and be more easily understandable.
Try to cover 1 or 2 main points
Stick to only a couple of main points in the interview. This will allow the message you are delivering to be as effective and accessible as possible. If you try to cover too many subjects, the audience may forget or not understand the overall message you are wanting to convey.
Video is best for delivering short, punchy interviews and messages. Audiences have a shorter attention span in regards to video, as opposed to reading an article. So keep it simple, short and engaging. Follow these simple tips for being interviewed on camera, and you will look, sound and feel better whilst in the hot seat.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.