Casting for Video Production

It’s time to cast actors or presenters for your video

Casting is really important. Even if you have a good idea, it can fall short if the wrong person is selected. So, let’s make sure we get it right!

Casting preparations

How do you know who’s the right person is for your video?

  • Who would be most convincing?
  • Who would make sense to be in the video?
  • Who would customers find relatable?

Make sure you give your production company as much background info as possible. These details will  be helpful to actors auditioning for the role. It’s important to cast someone appropriate for the role. 

Where to Look for Talent

Finding actors to audition for your video can be tricky. Often people don’t know where to look. Video production companies can make the process easier. Production companies can suggest actors who could be right for the role.

Using actors the company has worked with in the past makes things easier. You’ll know that the person is a professional, and will work well with the production team. This takes a lot of the guess work out of it. And increases the chance of a great final video.


Conducting the Auditions

Before you start auditioning actors, decide how you want to run your auditions. The traditional way of interviewing talent is to have them meet you in person and audition.

The audition material is usually a small section of the script. When you meet someone in person you’re able to get to know them. Ask them questions about themselves, and their acting experience. You’re also able to give them feedback on their performance, and see if you could work well together. 


Virtual Casting

If face-to-face auditions aren’t practical, there’s other options: You could hold your interviews over a video call. Doing this is a great way to make sure everyone that’s needed for the auditions can be involved.

You could also ask actors to record their performances and submit them online. This is a cost-effective way to see a lot of applicants in a short amount of time. The main thing to remember is not to rush the process, and to keep an open mind.


Choosing the Right Actor

It’s decision making time! Talk through all the potential candidates with your video production team. Re-watch their performances and discuss them as a group. Often, you’ll be able to feel when you’ve found the right person. It’s not necessarily about someone who ‘ticks all the boxes’. It’s more about someone who feels right for your business.

If you’re struggling to make a final decision, there’s always the option for call backs. Get actors to do a re-read of the audition material. Or even give them a new scene to perform. Read this article for more information about call backs.


Top Casting Tips

  • Think about who would be appropriate for the role
  • Have a clear idea of the type of person you’re looking for
  • Keep an open mind
  • Record all auditions to watch back later
  • Keep a list of good actors. They may not fit this particular role, but may be right for a future project
  • Rely on your video production company to help you through the process

Top Casting Tips

Next Steps

By following these steps you should be able to cast the perfect actor or presenter for your video. It’s now time to work on scheduling for your video production… Click here to return to the Video Production Process.