Live streaming a video or event is a great way to boost online engagement and get people interested in your businesses. See how live streaming could help your brand.
Live streaming is sharing audio or video content live on the internet. It’s similar to how radio and television stations work. Viewers can watch your content online and even interact and chat with the broadcaster. It is a very efficient and low cost way to connect with your customers.
There are a many different situations where you could use live streaming. The most common is for events. This has become more popular due to COVID-19. People who would otherwise not be able to be part of an event can watch it live from anywhere in the world. It can also be used when launching a new product, running competitions, or used as an educational tool for information or training sessions.
To start streaming you will need a few things;
Live streaming can be a little intimidating. But if you break it down, there are only five steps.
Streaming platforms are places where you can broadcast your live stream. A few examples of platforms are Youtube Live, Facebook Live, Instagram, and Twitter. Each platform is slightly different so it is worth doing some research to see which one will be best for you. Also think about who you want to watch your video. Choose the streaming platform that will help you get as many viewers as possible.
For more information on the various live stream platforms, have a read of this article.
With any marketing content you want to make sure it is current. Before starting your live stream ask yourself these questions;