Corporate Video Production Melbourne | Dream Engine | Australia
The corporate video production company for communication and marketing departments in Melbourne.
TVC Submission & Approval
You’re on TV…
So your TV commercial is finished and ready for distribution, here is everything you need to know to get your ad on TV.
CAD
CAD (now known as ClearAds) is Australia’s TV commercial approval service.
What is CAD?
- Reviews TV commercials before broadcast.
- Issues a CAD Classification Number once approved.
Why is approval needed?
- To meet Australian broadcasting rules.
- To ensure ads are accurate and not misleading.
Pre-Production checks
It is often helpful to involve ClearAds early in the planning process for a TV commercial. Once you have a draft script or storyboard, you can submit it to ClearAds for a pre-check. This allows you to confirm that your creative direction, claims, and visual approach meet current broadcasting regulations before production begins.
An early review reduces the risk of re-shoots or major edits later. It ensures your TVC is on the right track and saves time and cost during the final approval stage.
CAD Classification
Once your TVC is finished, it must be submitted to CAD (now known as ClearAds) for approval before broadcast. CAD reviews the final commercial to ensure it meets Australian advertising and broadcasting standards.
Submission process
- Submit your TVC through the ClearAds portal with your script and any required substantiation.
- ClearAds accepts MP4, MXF and MPEG files. MOV files are not accepted.
- Allow at least two working days for review.
- A CAD Classification Number is usually valid for two years.
Making changes after submission
If your TVC is updated, you must resubmit the revised version. Your script, storyboard and supporting documents must match the new edit.
Getting your ad on TV
- Use a Key Number as the filename.
- File must be exact duration.
- No clapper, countdown or black.
- Audio: 12 frames of silence at head and tail.
- Follow current specs from Peach, Adstream or your network.
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File Formatting for Broadcasting
Video:
- MXF OP1a, XDCAMHD 50 PAL (4:2:2)
- 1920 x 1080
- Exact duration, no pre-roll or post-roll
Audio:
- PCM stereo, 16 bit, 48 kHz
- 12 frames of silence at head and tail
Check the latest specs from your delivery service or broadcaster.
Delivery Platforms
Peach and Adstream deliver TVCs to broadcasters. Your file must meet their technical specifications.
- Exact 15 or 30 second duration.
- No black frames or countdowns.
- MXF OP1a, XDCAMHD 50 PAL.
- PCM stereo audio, 12 frames of silence at head and tail.
- Select your networks and submit through the delivery platform.
Next Steps
Getting the technical details right is essential when preparing a TV commercial for broadcast. A smooth submission process helps ensure your ad reaches the audience you are aiming for.
Contact us to plan your next TVC or discuss your project.
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