How to Make a Thank You Video for Your Website

Making a Thank You Video for Your Website

In this blog post, you’ll learn how to make a thank you video for your website. You’ll first learn the importance of this type of video. And the fact that they are underused. Thank you videos are a good opportunity for you to improve the experience of visitors to your website.

Web Video Transcript

Ryan

Hi, it’s Ryan Spanger here. I’m also speaking to Greg Merrilees from Studio One Design. This is the second in our four-part series about videos on websites. So Greg, let’s talk about a topic which I think is really important for people to know because there’s a type of video that you really should have on your website. But actually, most people don’t.

Greg

I can’t believe people don’t, we’re talking about a video on your thank you page, right? And so what most people do is they might have an opt-in, or they might have a free strategy session, or whatever the case is, some sort of free offer or an offer that is a paid offer. Then, people send them to a thank you page that just has a line of text. It says, thanks for whatever it was, right? and that’s it. So what we’d like to do instead is use that thank you page, use a video on the thank you page to basically take that person to say thanks for whatever they’ve just done, but then offer something else in your funnel. It’s also a good opportunity to build trust, especially having a face-to-camera video there.

Ryan

Well, that makes total sense because when visitors come to your website, you’re asking them to take a particular action, and once they do, it’s important to thank them, to reward them and to reinforce that decision. I guess sometimes it can be scary to make a decision online. It might be making a purchase, it might just be signing up for a newsletter or an ebook or something like that. But visitors are taking a bit of a leap of faith. So it makes complete sense to, at that point, reinforce that decision. But also inject some personality into them so they actually physically see you speaking to them. Because you know online can be quite impersonal.

Greg

Couldn’t agree more. Yeah. And so, the way we use the video is, let’s say somebody opted into our checklist, and then we’ll thank them for opting into the checklist. We will ask them, you know, to educate them a little bit on what they’re going to get out of it, but then we’ll ask them to join us on a webinar or another free offer, essentially. And so then rather than just putting that off on a page, you’re inviting them and you’re given that opportunity to build trust and really explain the benefits of taking that next step.

Ryan

The other thing I really like about these videos is that they help you understand the process because I’m quite process-oriented, and I think a lot of people who are watching this probably are as well. To me, it’s really important when I’m in the actual buying process to understand what’s happened, where we are now, and what’s going to be coming up next.

 

Especially once you’ve taken that leap of faith and signed up to not have any reaction or just some text popping up, it feels so much more reassuring to know this has happened and then get a little bit of a map about what’s going to be coming up next.

Greg

Exactly. And your point before, let’s say somebody has purchased an item, right? And we’ve done this on an e-commerce site, for instance, where this particular product is quite hard to use. It’s quite technical. So, on the thank you page of the purchase for that particular item, there’s a 15-minute video educating people on how to use their product, and what that does is reduce their support calls. So it’s pretty clever.

Ryan

Yeah. And the other thing I like about these sort of videos is they’re pretty simple to make and for, you know, a production company like mine while we’re out shooting, for instance, a main video or homepage video or something like that, once you’ve got the crew and the equipment all there, it’s pretty simple to add on a small, you know, video like this. So it adds quite a lot of value because rather than ending up with one main video, you’ve got a few supporting videos, you know, for that main one.

Greg

Yeah, I couldn’t agree more. To wrap this up, I would say the thank you video is a perfect opportunity—usually a lost opportunity by most web designers—to build trust. Essentially, what you’re doing is building trust in your brand.

Ryan

Greg Merrilees from Studio One Design. Thank you for talking to me about thank you videos 🙂