How to Make a Thank You Video for Your Website

Making a Thank You Video for Your Website

In this blog post you’ll learn how to make a thank you video for your website. You’ll firstly learn the important of these type of videos. And the fact that they are underused. Thank You videos are a good opportunity for you to improve the experience of visitors to your website.

 

Web Video Transcript

Ryan

Hi, it’s Ryan Spanger here. And I’m speaking to Greg Merrilees from Studio One design. And this is the second in our four part series about videos on websites. So Greg, let’s talk about a topic which I think is really important for people to know because there’s a type of video that you really should have on your website. But actually most people don’t.

Greg

I can’t believe people don’t, we’re talking about a video on your thank you page, right? And so what most people do is they might have an opt-in or they might have a free strategy session or whatever the case is, some sort of free off or an offer which is a paid offer. And then people send them to a thank you page that just has a line of text. It says, thanks for whatever it was, right? and that’s it. So what we’d like to do instead is use that thank you page, use a video on the thank you page to basically take that person to say thanks for whatever they’ve just done, but then offer something else in your funnel. It’s also a good opportunity to build trust, especially having a face to camera video there.

Ryan

Well that makes total sense because when visitors come to your website, you’re asking them to take a particular action and once they do, it’s important to thank them and to reward them and to reinforce that decision. Because I guess sometimes it can be scary making a decision online. It might be making a purchase, it might just be signing up to a newsletter or an ebook or something like that. But visitors are taking a bit of a leap of faith. So it makes complete sense to at that point reinforce that decision. But also to inject some personality for them to actually physically see you speaking to them. Because you know online can be quite impersonal.

Greg

Couldn’t agree more. Yeah. And so what the way we use the video is let’s say somebody opted into our checklist, then we’ll thank them for, for opting into the checklist. We will ask them, you know, educate them a little bit on, on what they’re going to get out of it, but then we’ll ask them to join us on a webinar or another free, you know, offer essentially. And so then rather than just putting that off on a page, you’re inviting them and you’re given that opportunity to build trust and really explain the benefits of taking that next step.

Ryan

The other thing I really like about these sort of videos is that they help you to understand the process because I’m quite process orientated and I think a lot of people, um, who are watching this probably are as well where to me it’s really important when I’m in the actual buying process to understand what’s happened, where are we now and what’s going to be coming up next.

 

Especially once you’ve taken that leap of faith and you signed up to just not have any reaction or just some text popping up. It feels so much more reassuring to know this has happened and then getting a little bit of a map about what’s going to be coming up next.

Greg

Exactly. And your point before, let’s say somebody has purchased an item, right. And we’ve, we’ve done this on an eCommerce site for instance, where this particular product is quite hard to use. It’s quite technical. So on the thank you page of the purchase for that particular item, there’s like a 15 minute video educating people how to use their product and what that does is reduces their support calls. So it’s pretty clever.

Ryan

Yeah. And the other thing I like about these sort of videos is they’re pretty simple to make and for, you know, a production company like mine while we’re out shooting, for instance, a main video or homepage video or something like that, once you’ve got the crew and the equipment all there, it’s pretty simple to add on a small, you know, video like this. So it adds quite a lot of value because rather than ending up with one main video, you’ve got a few supporting videos, you know, for that main one.

Greg

Yeah. Couldn’t agree more. And so essentially to wrap this up, I would say the thank you video is a perfect opportunity, usually a lost opportunity by most, you know, web designers, the perfect opportunity to build trust. And essentially what you’re doing is building trust in your brand.

Ryan

Greg Merrilees from Studio One Design. Thank you for talking to me about thank you videos 🙂