Video production company in Melbourne, Australia.
Promotional Video Case Study:
Australian Refrigeration Council
The Australian Refrigeration Council works in licensing, compliance and education to reduce the environmental impact of refrigeration and air conditioning. For this project, ARC wanted to introduce students to the industry and show three different career pathways through a promotional video.
Challenge
We were approached by the Australian Refrigeration Council to create a promotional corporate video that would encourage students to consider a career in the refrigeration industry. The brief was to challenge perceptions about the climate and cooling industry and help younger viewers see where a career could lead. Showing three different pathways gave the video specific examples to build that introduction around.
Solution
In order to engage a younger audience, we chose to shoot a fast-paced, energetic video that emphasised movement. Editing, music choice and the use of our camera stabilising rig allowed us to present an exciting look at three different paths in the industry.
Results
ARC distributed the finished video to schools and TAFEs across Australia and supplied it on USB drives to students at conferences and career days. These settings put the career information in front of the students the project was designed to reach.
Client
Testimonial
What it was like working with Dream Engine on this Promotional Documentary
“I would recommend Dream Engine without hesitation – I’ve worked with them many times and I’ve never been let down. The CEO of my organisation was extremely impressed, he was walking on cloud 9 for a week, very proud of the fact that the organisation he runs produced such a quality product.”
The finished video
Created to encourage students to consider a career in refrigeration and air conditioning, the video presents three different pathways through the industry.
