Background
Celebrating four decades in Australia’s equestrian community
Horseland commissioned Dream Engine to create a brand film for its 40th anniversary.
The story celebrated the connection between generations of riders and the role Horseland has played in the Australian equestrian community.
The challenge
Making a national retail brand feel personal
Horseland wanted more than a corporate history. The film needed to feel authentic to riders, reflect the brand’s heritage and connect several generations without becoming sentimental or generic.
The idea also had to work across a national campaign and feel recognisably Australian.
The action
Building the story around riders and shared experience
Dream Engine developed a concept that connected riders across different ages. We planned the story, cast the participants and filmed horses and riders in outdoor settings that gave the campaign scale and warmth.
Aerial footage added visual range, while archival material connected the present-day scenes with Horseland’s history. The edit brought these elements together into one continuous anniversary story.
Explore our approach to brand story video production.
The result
A film that supported the national anniversary campaign
The completed film featured in Horseland’s email marketing and helped the brand mark its 40th anniversary with a story made for its community.
It received a Silver Distinction at the 2018 Australian Video Producer’s Awards.
Client feedback
What Horseland said about the anniversary film
PERFECT!! There were some tears in the audience. Honestly the brief was as tough as it gets. A lot of pressure at our end to deliver. Complex in so many ways when you don’t come from our industry. Thank you so much. The work reflected the amount of professionalism and commitment that was provided. We really do appreciate the brilliant work you did.
Planning a brand or anniversary film?
Tell us what the milestone means to your audience. We can help shape the concept, plan the production and create a film that feels true to your organisation.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
