The project
Explaining business internet and phone services through video
Dream Engine created a series of website videos to help Broadband Solutions explain its services and show prospective customers what it could deliver.
Broadband Solutions provides customised phone and internet services for businesses. With its own network, tailored packages and dedicated support, it serves clients with a wide range of technical requirements.
The challenge
Helping a smaller provider demonstrate its capabilities
Broadband Solutions competed with established providers such as Telstra and Optus. It wanted to address the perception that a smaller company couldn’t offer the same value or level of service.
The videos needed to explain the company’s technical capabilities clearly and give prospective customers a reason to consider it alongside those larger providers. They also needed to make detailed information about internet and phone services easier to follow.
The production
A presenter supported by motion graphics
For this website video production project, we filmed a presenter against a green screen as he explained Broadband Solutions’ services. This gave each video a direct, consistent delivery while leaving room to build the visuals around him.
In post-production, we combined the presenter with motion graphics and animation to illustrate the technical information. The finished series gave Broadband Solutions a polished way to introduce its network, products and support.
The videos
One topic at a time
We divided the content into short videos, each focused on a different service or capability. This meant visitors could watch the explanation relevant to the website page they were reading.
Bandwidth on Demand
A focused explanation of the Bandwidth on Demand service.
Network Operations Centre Support
A video introducing the company’s network operations and support.
Future Focused
A segment covering the company’s approach to future business needs.
How the videos were used
Supporting the website and the sales team
The videos appeared on the relevant sections of the Broadband Solutions website, supporting the written information with clear spoken explanations and animated visuals.
The sales team also used the series to explain services to prospects. At a convention, the videos helped attract attention and introduce potential customers to the company’s capabilities.
By producing a series of focused segments, Broadband Solutions had videos it could use individually on product pages or select for a particular sales conversation.
Help customers understand what you offer
We can help you plan and produce website videos that explain your services clearly and support your sales team.
