Background
Demonstrating an accessible zoo experience
ACE, Werribee Open Range Zoo and the Victorian Deaf Education Institute developed OpenMi for deaf and hearing-impaired students.
The smartphone application used location-based prompts, visual cues and interactive content to support a more inclusive zoo visit. The team needed a launch video showing students using the app at the zoo.
The challenge
Explain the technology without jargon
The video needed to show why the application existed, how it supported deaf students and what happened when someone used it at the zoo.
Schools, educators, parents and accessibility teams needed to see the app in use, including how students responded to its prompts during a visit.
The action
Following students through a zoo visit
Dream Engine established the zoo setting with wide shots, then introduced the students and educators taking part. Short interviews and clear voiceover explained the purpose of the application.
The demonstration showed the phone, location-based prompts and visual cues in sequence so viewers could follow the complete process from start to finish.
Clear demonstration
Showing each prompt and result on screen
Close coverage of the device let viewers see the application’s interface, session information and visual feedback. This detail complemented the wider footage of students moving through the zoo.
The result
A launch video showing the app in use
The video was used at the launch event and in later presentations to schools, partners and other organisations considering the app.
It gave the project team a demonstration they could show to education teams interested in how the app worked.
Need to explain accessible technology clearly?
We can show the product in real use, keep the language simple and build the story around the people it supports.
