Background
A regular video format for internal updates
AIA Australia wanted a more personal and engaging way to communicate news, policy changes and internal messages to its national workforce.
The organisation worked with Dream Engine on a series of short studio videos to accompany its written staff updates.
The challenge
Record staff updates around presenters’ schedules
AIA needed presenters with limited time and varied on-camera experience to record concise updates without lengthy preparation.
The organisation wanted to move from occasional one-off videos to a regular series that could keep staff informed while the information was still relevant.
The action
A studio ready for each presenter
Dream Engine filmed the series in a Melbourne studio with lighting and camera positions ready before presenters arrived. Staff could walk in, record and return to work with minimal interruption.
A teleprompter removed the need to memorise scripts and helped presenters deliver policy changes, news, instructional content and explanations of new tools confidently.
Content variety
One repeatable format for changing business needs
The series covered company news, policy changes, instructions, new tools and internal initiatives. The consistent production approach made it easier to create timely episodes without rebuilding the workflow for every message.
The result
Strong completion and fast delivery
AIA’s most-watched video ran for 2 minutes and 40 seconds and achieved an average completion rate of 79 per cent.
Preparing the studio before presenters arrived reduced setup time during each session. The video format also let staff see and hear the colleagues delivering the updates.
Need a repeatable internal video format?
We can plan studio or workplace filming that helps your team record clear updates with minimal disruption.
