Background
Showing the engineering behind emergency lighting
Clevertronics is an Australian manufacturer of emergency lighting and exit sign systems used in major venues, commercial buildings and public facilities.
Dream Engine produced a corporate video combining manufacturing, research and development, and a real customer perspective.
The challenge
Connecting factory capability with real-world reliability
Clevertronics needed to communicate the precision of its manufacturing process and the technical strength of its R&D team.
A factory overview alone would not show why organisations rely on the systems in critical environments. The story also needed evidence from a working facility.
The action
Filming the people, process and product detail
We combined moving camera shots, detailed product close-ups and time-lapse footage inside the manufacturing facility. This created visual variety while showing the different stages of production.
Interviews with Clevertronics staff explained the engineering and battery technology behind the products. A customer interview at the Royal Dental Hospital of Melbourne connected those technical claims with performance in a real facility.
See more about our manufacturing video production.
Customer interview
A real facility strengthened the technical story
We filmed the Clevertronics customer at work as well as recording the interview. This allowed the edit to move between the customer’s explanation and visuals that directly supported what he was saying.
The film showed both how the products are made and why they are trusted in an active workplace.
The result
A clear view of engineering and manufacturing
The finished video gives customers a look inside Clevertronics’ manufacturing and R&D processes.
The customer interview explains how the products perform at the Royal Dental Hospital, alongside the film’s account of how they are made.
Need to explain a technical manufacturing process?
We can help you identify the processes and customer examples to film, film safely in the real environment and shape a clear story for customers and stakeholders.
