Producing a television commercial is a detailed process that relies on planning, communication and precision. Freshlime, a Melbourne-based media agency, partnered with Dream Engine to create a TVC for their client Jim’s Mowing. This project is a good example of how careful preparation and thoughtful execution lead to a smooth shoot and a strong final result.
Pre production
Pre-production is the foundation of any successful television commercial. It is where ideas are refined, logistics are solved and potential risks are identified early. Dream Engine worked closely with Freshlime and Jim’s Mowing to confirm locations, plan the schedule, assemble the crew and storyboard the concept.
Freshlime’s Chris Long put it well:
“Pre-production, to any television commercial, or even corporate video, is the crucial factor. And the great thing is that Dream Engine realises that as well. They worked with us hand in hand, just so that on the day, it all went well and smoothly, and we know that nothing will jump up and bite us. Our job is to get the best shots, the best performance, and the best TV commercial on the day.”
This shared preparation meant that once filming began, everyone was aligned and the creative work could take place without interruption.
On the day
Outdoor shoots bring specific considerations such as changing weather, natural light and the availability of extras. By planning ahead, many of these risks can be reduced. For this project, we chose a day with stable conditions, brought in an experienced gaffer to respond quickly to shifts in lighting and ran tightly to schedule so crew and talent could move efficiently through the day.
New clients often imagine a shoot day will be stressful. Our aim is the opposite. When planning is handled correctly, the day becomes focused, calm and productive. Everyone knows where they need to be and what we are capturing at each stage. This is how we ensure we get the right shots at the right time.
The results
Dream Engine produced both a fifteen-second and a thirty-second version of the TVC. The commercials aired across major Melbourne networks and reached a wide audience during the summer period. The campaign ran on time and to budget, with a clear creative approach and a smooth production process.
Freshlime’s Founder and Director, Troy Tonkin, summed up the result:
“We presented the final outcome to the client, and really, they were overwhelmed. They had not had something so good in the past. Overall, it is a fantastic result.”
If you are planning a television commercial shoot in Melbourne, you can contact the Dream Engine team to discuss your project.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne-based video production company established in 2002. With more than two decades of experience, Ryan has helped leading Australian businesses, government departments, and non-profits communicate their message with clarity and impact through video. He’s known for his strategic approach, reliable process, and commitment to producing videos that deliver measurable results.
