Background
Producing a television commercial for Jim’s Mowing
Melbourne media agency Freshlime partnered with Dream Engine to produce a television commercial for Jim’s Mowing.
The project required careful preparation, an efficient outdoor shoot and broadcast-ready delivery within the agreed schedule and budget.
The challenge
Keep an outdoor commercial on schedule
Outdoor filming brings changing weather, natural light, crew movements and talent availability into the same production day. The creative result depended on resolving those practical risks before cameras rolled.
Dream Engine, Freshlime and Jim’s Mowing needed a shared plan for the locations, schedule, crew and storyboard so the day could stay focused on performance and coverage.
Pre-production
Planning the details before the shoot
We refined the concept, confirmed locations, assembled the crew and storyboarded the planned shots. A day with stable conditions was selected, and an experienced gaffer was available to respond to changes in natural light.
Freshlime’s Chris Long described the importance of that shared preparation: “Pre-production, to any television commercial, or even corporate video, is the crucial factor. And the great thing is that Dream Engine realises that as well. They worked with us hand in hand, just so that on the day, it all went well and smoothly, and we know that nothing will jump up and bite us. Our job is to get the best shots, the best performance, and the best TV commercial on the day.”
Production day
A calm set created room for the creative work
The crew and performers moved through the day according to the agreed schedule. Lighting, camera and production teams could respond to conditions without losing time or coverage.
Good preparation turned a potentially stressful shoot into a focused and productive day where everyone knew what needed to happen next.
Finished commercial
A recognisable brand moment for television
The finished creative featured Jim’s Mowing performers in the familiar green and gold uniform. The footage was shaped into both 15-second and 30-second broadcast versions.
The result
Two broadcast versions delivered on time and on budget
The 15-second and 30-second commercials aired across major Melbourne networks during the summer period.
The campaign stayed on schedule and within budget, with a clear creative approach and a smooth production process.
Client feedback
What Freshlime said about the final commercial
We presented the final outcome to the client, and really, they were overwhelmed. They had not had something so good in the past. Overall, it is a fantastic result.
Planning a television commercial?
We can help refine the concept, organise the production and deliver broadcast-ready versions for your campaign.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
