The 3 Stages of the Video Production Process: Post-Production

  • March 28, 2014
  • News

The 3 Stages of the Video Production Process-Post-Production-01

This is our final instalment in our series explaining each step of the video production process. In earlier episodes, I covered pre-production and production. In this video, I’m going to talk about the final stage in the filmmaking process: post-production.

Topic Summary

  • Steps involved in post-production
  • Video marketing and distribution

Post-production starts once we’ve got all of the footage for your video shot, and head into the edit suite.

Steps involved in Post-Production

Our first step is to put together what’s known as the “Rough Cut”. This is the first edit of your video. To use the metaphor of building a house, the Rough Cut is where we create the structure: the walls, the roof, and the windows. And then, we invite you in to have a look. You get a clear picture of where things are heading, without the finishing touches like paint, curtains and appliances.

editor at work dream engine

This is an important phase because it means we can check in with you as the process unfolds. You can confirm that your video is what you expected, and you have an opportunity to provide feedback and suggest changes.

Based on your feedback, we move forward onto the “Fine Cut” of the video. This is where we start to finesse the video with elements like music, graphics, and colour grading. We then show you the video for the second time, and once again you can provide feedback and changes.

At this stage we start to add the finishing touches to your video: things like making final changes and mixing the sound.

graphics sample dream engine

If there are any final touch ups you want to make, you now have the opportunity of coming in to the edit suite and working with the editor until you’re 100% happy.

Your video is now ready to share with the world! We’ll send you a web version of your video to go onto your website, as well as a high resolution master copy of your video to archive. It’s a really exciting moment to receive your completed video, so that you can put it out there and have it working for you.

Video Marketing & Distribution

If you’ve commissioned Dream Engine to take care of the video marketing component, we then help you with distribution through channels like YouTube and email marketing. We monitor the video analytics and provide you with reports so you can quantify how well your video is working.

So there you have it: All of the steps from when you first decide to create a video, to putting it out there, sharing it with your audience and driving action.

What do you think? Any questions come up? Simply enter them in the comments box below and I’ll answer them for you.

When you’re ready to talk about your video, get in touch, and I’ll help you get started.


 Ryan Spanger


Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-profit sector to connect with their audience by using video.

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Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.

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