International Coach Academy

Content Marketing video case study

The International Coach Academy was created with the goal to create a vibrant global community of coaches.


The International Coach Academy wanted to create a video for their website that would educate people about what they do, and why becoming a coach and joining the ICA would have a positive impact on their lives. Finally, they wanted their viewers to get a good sense of what sets them apart from other coach training schools.


Dream Engine created a corporate documentary video that featured ICA coaches speaking abut their experience being a coach with the organisation. They outlined the positive impact that coaching has had on their lives and careers as well as the impact that its had on their clients.


The ICA received a beautiful, compelling, and engaging web video that they immediately distributed online. The reception to the video was overwhelmingly positive, in regards to both aesthetic and content. Thus far, the video has had well over 2,000 plays on the International Coach Academy website.

From the client:

"If you haven't already booked Ryan to make a sales documentary for you then DO IT NOW!!!"

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