Choosing a video production company

Choosing a video production company is a big decision. You’re not buying an of-the-shelf commodity. Nor are you looking for a technician.

You’re entering into a long-term relationship with an expert who can guide you and help you achieve your goals. So you want to give yourself the best chance of choosing a partner that will be easy to work with and deliver exactly what you want.

It’s our first experience hiring a video production company. Where do we start?

As you browse websites of various video production providers, ask yourself: how well does this business present itself? How effective is their branding? Do they look professional? Does the website communicate the business’ core message effectively? If you’re impressed with what you see, then there’s a good chance they can achieve the same result for your business.

What else should we be looking for as we assess businesses on the web?

There are five things you want to look out for when refining your search for a potential provider.


  1. Track record: Does the business have credible testimonials and case studies from other companies they’re worked for?
  2. Service offering: Does the company promote a range of creative services? Or do they only offer video production? The more services they offer, the less likely they are to have the in-house expertise you need.
  3. Convincing videos: As you view some of the videos on their website, be careful not to be swayed by whizz-bang effects. Instead, focus on how clearly and persuasively each video communicates its core message.
  4. Industry specific experience: Has the provider worked for other companies in your industry? Industry experience ensures they will understand your business and its unique challenges.
  5. A feel-good vibe: What sense are you getting about the business and the people behind it? You want to work with people you feel comfortable with, like and trust.

What should we look for when we first speak to a video production provider?

When you’re ready to speak to a video production company, focus on how carefully they listen to you. Is the company overly concerned about presenting their standard sales pitch? Or are they taking the time to listen, ask questions and understand your goals? Effective listening shows that they will be focused on your interests throughout the project.

What else do we need to know about before proceeding?

In a perfect world everything flows smoothly. But in a project, challenges can arise. And if this is your first experience producing a video, you need to ensure that you are working with a production company with a number of years of experience. That way, when challenges do arise, they will be able to work through them and keep your project on track.

These are the types of issues you should resolve upfront:

We’re able to effectively plan projects while optimizing behavior via enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.

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