In this case study
The Australian Psychological Society (APS) is a professional association for psychologists in Australia. It commissioned a video to introduce the organisation to potential new members.
APS approached Dream Engine to produce a corporate video aimed at people who were not yet familiar with the Society or the support it provides. The plan was to distribute the video on USB sticks at events and publish it online through social media.
The brief
The audience included students, recent graduates, and people considering a career in psychology. That meant the video needed to be informative, welcoming, and easy to follow.
APS wanted the video to explain:
- What the APS is
- What the APS does
- What you receive as a member
It also needed to show the variety of psychology career pathways, give viewers a practical sense of what the work can look like, and communicate the role APS plays in supporting psychologists throughout their careers.
Our approach
The project, titled “Psychologists’ Stories”, was built around interviews with five Australian psychologists. Each discussed their work and the role APS had played in their professional life.
The interviews focused on each psychologist’s experience at work. We filmed each psychologist in their own work environment across Melbourne, then captured documentary-style footage of them in their day-to-day setting to support what they were saying on camera.
Each professional came from a different field of psychology. This allowed the video to show a broad cross-section of the profession, while keeping one consistent thread: their connection to APS and the practical benefit of being part of the organisation. Our corporate documentary guide explains how interviews and footage of people at work can support this approach.
Images from the shoot
Hearing from practising psychologists
The interviews gave prospective members a first-hand account of work in mental health, including the different settings and responsibilities involved.
Filming in their workplaces let viewers see the settings the psychologists were describing.
Distribution
The video was hosted on the APS website and shared through its Facebook, YouTube and Vimeo channels. It was also distributed to psychology students on USB sticks at career events and university open days.
The result
We worked with APS through pre-production, filming and post-production, delivering the video on time and within budget. The finished membership video gave APS an introduction to the organisation to share with future members.
Planning a membership video? Get in touch and tell us who you want to reach and what they need to know about your organisation.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
