Video production company in Melbourne, Australia.
Website video case study
International Coach Academy
A four-minute corporate documentary built around ICA coaches and their experiences of coaching.
Project snapshot
Client: International Coach Academy
Audience: People considering professional coach training
Deliverable: 4 minute 14 second corporate documentary for the ICA website
Story: ICA coaches sharing their experience and the effect coaching had on their work and clients
The brief
International Coach Academy wanted prospective students to understand more than the details of its courses. The film needed to explain how graduates use their coaching skills, introduce the global community around ICA and show what set the organisation apart from other coach training schools.
A documentary built around real coaches
Dream Engine created a corporate documentary led by ICA coaches. They spoke about becoming coaches, the effect coaching had on their lives and careers, and the difference their work made for clients.
Prospective students could hear directly from people who had completed the training and were using coaching in practice.
Outcome
ICA published the finished film online. When the original case study was written, the video had received more than 2,000 plays and positive feedback on both the story and its presentation.
The film gave ICA a concise introduction to its courses and the coaches who completed them.
Related services: Website video production, corporate video production and education video production.
Client testimonial
What ICA said about working with Dream Engine
“If you haven’t already booked Ryan to make a sales documentary for you then DO IT NOW!!!”
