TV Commerical case study:

The National Year of Reading

Public Libraries Victoria Network is an organisation that exists to promote the interests of its member libraries. Part of this includes raising awareness of local libraries within the community.

young boy smiling

lady smiling in tv commercial

camera crew

Challenge

The client asked us to create a television commercial to promote libraries in Melbourne and across Victoria. The commercial needed to show people the range of services available and emphasise the community aspect that local libraries provide.

Solution

After carefully planning a production schedule we were able to make the most of the time available. We were given access to East Melbourne Public Library as well as other locations around Melbourne.

Results

We delivered an advertisement that aired on commercial television in Victoria as part of the client’s marketing campaign.