If you are preparing for a presenter-to-camera website video production, using an autocue can make the job of the presenter a lot easier. Rather than needing to memorise your lines, the autocue allows you to read from the display, while still giving the appearance that you are not referring to notes. It’s what enables news readers to look at the camera continuously when presenting to camera.
An autocue is a clever device that is essentially composed of an LCD computer screen, and a mirror. The screen contains the script you will be presenting from, and reflects onto a one-way-mirror. The camera films through the mirror so that it appears that the presenter is looking directly into the camera.
While using an autocue definitely makes it easier for a presenter, it also has its own shortcomings: there’s a danger that when the presenter is reading, the video production can appear wooden or contrived. Although you might be reading, it’s important to present in such a way that it feels natural and conversational.
One way to get the best of both worlds when creating a video production using an autocue is this: instead of having a word-for-word script on the autocue, only use the key words or phrases. The autocue is then used as a prompt or memory aid, but the presenter is filling in the gaps using their own words. The result of this is a video production that is more engaging, natural and conversational. The presenter will be more compelling, and viewers will find the video production more interesting.
For more information on using an autocue, or to hire Dream Engine to professionally operate one for you, click here.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.