Today, our Web Video Marketing Show podcast is focusing on how to present well in front of the camera, something which was previously the domain of professional TV presenters, but has become more and more common for people whom have their own video blog, YouTube channel, or host video news updates on their website. Therefore, presenting on camera is becoming a necessary skill for a lot of us.
Personally, I’ve spent many, many years behind the camera. And now that I’m presenting on camera and creating regular face-to-camera videos, I’ve discovered that it’s not nearly as easy as the professional presenters make it look. And I know that plenty of Web Video Marketing Show listeners face the same challenge!
With this in mind, I’ve invited online video marketing expert, and high profile video blogger Gideon Shalwick on to the show. One of Gideon’s Youtube channels has received over ten million views. And most importantly, he has learned to connect with his audience, and looks at home whilst presenting on camera.
I’ve noticed that when I watch Gideon’s videos, it feels as though he’s speaking directly to me, and after watching his videos for a while, it feels like I know Gideon. I think this is a sign of a great presenter.
I’m going to ask Gideon about his process, what is important for people who are presenting on camera, and what techniques he’s developed to make this effortless sense of connection and intimacy.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.