If you are a small or mid-sized business, you should be utilising video heavily as part of your marketing campaign. It is expected that nearly 75 percent of internet traffic will be attributed to video, so don’t miss out on the trend. Video branding used to mean commercials, or else maybe a cinema pre-roll ad. But now with the internet taking over our lives, things are different. Smaller brands now have the ability to create videos that will reach a wide audience, something that was once limited to big brands with bigger advertising budgets. Video marketing is not restricted by the rigid demands of TV commercials and there is a niche for basically anything on the internet, which is way you should be taking full advantage of that with video.
Here are some great ideas for videos for your online presence.
“Our Story” Video Branding
The most important video on your website is a brand video, or “Our story.” You will have seen these before, a brief video that captures the essence of your company and presents your business at its best. This will be your calling card, and it needs to show visitors to your website why your company exists, your core values and why they should choose you over your competitors.
You should address your mission statement, your backstory, and what your company offers that no-one else does. Tell the human story at the heart of your company. Don’t approach it as a corporate necessity, take it as an opportunity to really express why you love your company. Audiences can see through corporate lingo and they can see through fluff pieces. So be authentic!
When someone online decides to visit your website, it is for one sole reason, to learn more about you and your products or services. Whether they want to learn more about your product or just the company as a whole, we are driving by wanting to know more. Posting a video that can educate as well as show off your products is a huge goal of marketing as it is shareable, subtly promotes your business and the viewers are getting something out of it too.
Every business has their area of expertise, so use that knowledge to create a tutorial video! You don’t have to give up all your secrets, but just a quick snapshot of something that people are interested in can do wonders for your marketing reach.
People are far more likely to listen to a recommendation from a friend than they are from you telling us about how good your company is. Customer testimonials are a brilliant way to spread your message and is a great nudge for customers who are thinking about using your company but just need a final push.
Use customers that have a some authority in their area to film a testimonial, it also helps if they are natural in front of camera. Make it as easy as possible for the person kindly giving you a testimonial, come to them and get it done quickly, they are volunteering for you after all. Testimonial videos will give your company a trustworthy appearance that transfers into sales and more happy customers to give you great feedback.
These three videos can form a powerful foundation for your companies online video marketing presence. And that’s not all! There are many branding options that can be tailored to individual businesses, as every business has something to offer in the realm of video.
Ryan Spanger is one of Melbourne’s most respected and sought-after video production professionals. Ryan founded Dream Engine in 2001, and specializes in helping medium to large corporates, government departments, and the non-proﬁt sector to connect with their audience by using video.
About us and this blog
Based in St. Kilda, Melbourne, Dream Engine is comprised of a small, close-knit team of energetic video production professionals.