Spalding is a global sporting and athletic equipment brand, with well-known names under its Australian portfolio including Russell Athletic and Sherrin. When Russell Athletic prepared to launch a new men’s and women’s activewear range, the team engaged Dream Engine to produce a promotional video that would showcase the collection and support retailer presentations across Australia.
Project Snapshot
- Client: Spalding Australia / Russell Athletic
- Industry: Sporting goods and activewear
- Project Type: Product launch video
- Services: Filming, editing and colour grading
- Location: Richmond Boxing Gym, Melbourne
- Deliverables: Promotional launch video
Client Challenge
Having previously partnered with Dream Engine across multiple brands, Spalding knew the standard of production they could expect. For this project, the brief was to create a high-impact sizzle reel introducing the new Russell Athletic activewear range to retailers throughout Australia.
The activewear market is highly competitive, so the video needed to capture attention while remaining authentic to the Russell Athletic brand. It also needed to demonstrate the collection’s performance, versatility and style in a way that would resonate with retail buyers, while remaining suitable for both internal presentations and external sales meetings.
The Solution
Dream Engine produced a fast-paced promotional video with the clothing as the clear hero. Location played a critical role. To authentically demonstrate the range’s sweat-wicking performance and athletic styling, Richmond Boxing Gym was selected for its raw atmosphere, strong natural light and functional training environment.
We filmed alongside a still photography shoot, capturing both carefully composed hero shots and natural behind-the-scenes moments. The models moved through a structured training circuit including boxing, cycling, rope work and floor exercises, allowing the clothing to be shown across a variety of realistic workout scenarios. This approach kept the energy genuine and avoided anything feeling overly staged.
Working from a visual mood board supplied by the Russell Athletic team, we embraced natural light and applied a cinematic colour grade to reinforce the premium feel of the collection. The finished activewear promotional video balanced grit and polish, giving the range a confident, energetic look that reflected the brand’s positioning.
Results
The finished video became an important sales asset for the Russell Athletic launch, helping the team present the new range consistently to retailers across Australia. By combining energetic visuals with authentic training footage, the video showcased the performance and style of the collection while reinforcing the brand’s premium positioning.
If you’re launching a new product and need a promotional video that supports real commercial outcomes, contact Dream Engine.
Ryan Spanger is the founder and managing director of Dream Engine, a Melbourne video production company established in 2002. Over the past two decades, he’s produced hundreds of videos for businesses, government departments, universities and healthcare organisations across Australia. Ryan specialises in helping organisations explain complex ideas through clear, engaging video content, with particular experience in corporate communications, training and education.
